Retail Activation & Trade Marketing Specialist

PT Gudang Ada Globalindo; Tangerang; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

PT Gudang Ada Globalindo is seeking a Retail Activation & Trade Marketing Specialist to lead in-store branding and activation campaigns. The role drives cross-functional collaboration across Marketing and Sales to deliver impactful retail experiences.

Based in Tangerang, you will manage end-to-end branding projects, coordinate with vendors, monitor budgets and timelines, and report results to optimize Indonesia's beauty distribution channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of experience in Retail Activation, Trade Marketing, Brand Activation, Visual Merchandising, or Project Management.
• Experience coordinating projects involving retail branding, in-store displays, POSM, or promotional materials.
• Strong project management, organizational, and coordination skills.
• Good communication and stakeholder management with vendors and cross-functional teams.
• Detail-oriented with strong execution and follow-up skills.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Willingness to travel to stores and oversee branding implementation when required.
• Able to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Manage end-to-end retail branding and activation projects, from planning to execution and evaluation.
• Coordinate the implementation of in-store branding, POSM, promotional displays, and other retail marketing materials.
• Monitor project timelines, budgets, vendor performance, and execution quality to ensure timely delivery.
• Collaborate with Trade Marketing, Sales, and other internal teams to support retail promotions and activation programs.
• Coordinate with external vendors and suppliers for the production, delivery, and installation of branding materials.
• Prepare project reports and evaluate activation results to identify areas for improvement.

Skills

Project management

Coordination

Communication

Organizational skills

Attention to detail

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Office

Excel

PowerPoint

Job description

Retail Activation & Trade Marketing Specialist

Founded in 2019 by Henry Stevensang, GudangAda is built on strong FMCG fundamentals shaped by decades of experience across General Trade and Modern Trade. This disciplined FMCG approach equips us with the operational rigor, scalability mindset, and execution excellence needed to navigate Indonesia’s dynamic beauty industry and its players.Leveraging this foundation, GudangAda expanded into the beauty sector by establishing GudangAda Beauty, bringing proven FMCG distribution discipline to build strong, reliable, and scalable beauty distribution operations across Indonesia.Today, GudangAda Beauty partners with local and global beauty brands to enter, grow, and scale in Indonesia through integrated solutions spanning market entry, nationwide distribution, logistics & fulfillment, regulatory support, and offline marketing execution.

Key Responsibilities

Manage end-to-end retail branding and activation projects, from planning to execution and evaluation.

Coordinate the implementation of in-store branding, POSM, promotional displays, and other retail marketing materials.

Monitor project timelines, budgets, vendor performance, and execution quality to ensure timely delivery.

Collaborate with Trade Marketing, Sales, and other internal teams to support retail promotions and activation programs.

Coordinate with external vendors and suppliers for the production, delivery, and installation of branding materials.

Prepare project reports and evaluate activation results to identify areas for improvement.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Minimum 2–4 years of experience in Retail Activation, Trade Marketing, Brand Activation, Visual Merchandising, or Project Management, preferably in FMCG, beauty, retail, or distribution industries.

Proven experience in coordinating projects involving retail branding, in-store displays, POSM, or promotional materials.

Strong project management, organizational, and coordination skills, with the ability to manage multiple projects simultaneously.

Good communication and stakeholder management skills, including experience working with vendors and cross-functional teams.

Detail-oriented with strong execution, problem-solving, and follow-up skills.

Proficient in Microsoft Office, particularly Excel and PowerPoint.

Willingness to travel for store visits and oversee branding implementation when required.

Able to work independently and collaboratively in a fast-paced environment.