F&B Marketing Strategist

PT Hype Gastro Indonesia; Tangerang Selatan; On-site; IDR 100,000,000 - 180,000,000; Full time

Job summary

TOMA Group is seeking a Marketing professional in Indonesia to plan and execute marketing strategies that boost brand awareness, customer engagement, and sales performance across our F&B outlets. You will drive campaigns, events, and promotions while building partnerships with influencers and external partners to expand reach.

Collaboration with Operations, Creative, and Digital Marketing teams is essential to ensure effective execution.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communication, or a related field
• Minimum 2–3 years of experience in Marketing, preferably within the Food & Beverage, Restaurant, or Hospitality industry
• Strong understanding of marketing strategies, brand development, and promotional activities
• Experienced in planning and executing marketing campaigns, events, and promotional programs
• Familiar with digital marketing, social media platforms, and influencer/KOL collaboration
• Strong communication, negotiation, and interpersonal skills
• Creative, proactive, and result-oriented with strong analytical thinking
• Ability to conduct market research and competitor analysis
• Able to work independently and collaboratively with cross-functional teams
• Able to work under pressure and meet deadlines and marketing targets

Responsibilities

• Develop and execute marketing strategies to increase brand awareness, customer engagement, and sales performance
• Plan, coordinate, and execute marketing campaigns, promotions, and events to drive customer traffic to outlets
• Conduct market research and competitor analysis to identify market trends, customer preferences, and business opportunities
• Develop promotional programs, including discounts, bundling packages, seasonal campaigns, and new product launches
• Build and maintain relationships with external partners, influencers, KOLs, food bloggers, and potential business partners
• Collaborate with the Operations, Creative, and Digital Marketing teams to ensure effective implementation of marketing activities
• Monitor and evaluate marketing campaign performance based on sales growth, customer engagement, and ROI
• Coordinate offline marketing activities, including events, community activations, and promotional activities at outlets
• Prepare regular marketing reports and provide recommendations for continuous improvement

Skills

Marketing strategy

Brand development

Campaign planning

Digital marketing

Social media

Influencer collaboration

Communication

Analytics

Market research

Team collaborating

Education

Bachelor's degree in Marketing, Business Management, or related field

Job description

TOMA Group is seeking a Marketing professional in Indonesia to plan and execute marketing strategies that boost brand awareness, customer engagement, and sales performance across our F&B outlets. You will drive campaigns, events, and promotions while building partnerships with influencers and external partners to expand reach.

Collaboration with Operations, Creative, and Digital Marketing teams is essential to ensure effective execution.