F&B Marketing Lead: Growth, Campaigns & Brand

Savo Dine & Chill; Kota Medan ᯔᯩᯑᯉ᯲; On-site; IDR 90,000,000 - 200,000,000; Full time

Job summary

Savo Dine & Chill in Medan Kota, North Sumatra, is seeking a talented F&B Marketing professional for a full-time role. You will develop and execute marketing strategies to boost brand visibility, attract diners, and build loyalty across digital and traditional channels.

You will manage social media, content creation, campaigns, events, and influencer partnerships, coordinating with staff to align promotions with seasonal menus and pricing, while tracking performance and ROI.

Qualifications

• Experience in F&B or hospitality marketing.
• Strong knowledge of digital marketing platforms.
• Ability to develop and execute campaigns from concept to completion.
• Analytical skills to interpret data and adjust strategies.
• Excellent Indonesian and English communication.
• Bachelor’s degree in Marketing/Communications or related field.

Responsibilities

• Develop and implement marketing campaigns for F&B industry.
• 2
• Create engaging content for menus and promotional materials.
• 3
• Manage social media and online presence to build brand awareness.
• 4
• Coordinate with restaurant staff to align promotions with seasonal menus and operations.
• 5
• Analyze market trends and competitor activity to identify opportunities.
• 6
• Plan promotional events and dining experiences to drive acquisition and retention.
• 7
• Monitor campaign ROI and report performance.
• 8
• Collaborate on pricing strategies and brand messaging.
• 9
• Build relationships with local influencers, media, and community organizations.

Skills

F&B marketing

Digital marketing

Social media management

Content creation

Campaign planning

Analytics

Copywriting

English Indonesian comms

Project management

Education

Marketing/Communications degree

Tools

Marketing software

Design tools

Analytics platforms

Job description

Savo Dine & Chill in Medan Kota, North Sumatra, is seeking a talented F&B Marketing professional for a full-time role. You will develop and execute marketing strategies to boost brand visibility, attract diners, and build loyalty across digital and traditional channels.

You will manage social media, content creation, campaigns, events, and influencer partnerships, coordinating with staff to align promotions with seasonal menus and pricing, while tracking performance and ROI.