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Captain Barbershop is seeking a Marketing Activation & Partnerships Specialist to build relationships with communities and potential partners aligned with our target market.
You will identify opportunities across events, sponsorships, and brand partnerships, and plan activation programs end-to-end to boost brand awareness and new customer acquisition. You’ll track results and optimize impact using leads, visitors, transactions, and revenue data.
1. Develop and maintain relationships with relevant communities and potential partners aligned with Captain Barbershop's target market.
2. Identify and manage opportunities across events, sponsorships, and brand partnerships to increase brand awareness and customer acquisition.
3. Plan and execute activation programs and partnerships end-to-end, from opportunity identification to execution and evaluation.
4. Develop local activation strategies around branches to drive new customer acquisition and increase offline traffic.
5. Track, report, and evaluate marketing activities based on leads, visitors, new customers, transactions, revenue, and cost-effectiveness.
Requirement :
1. Bachelor's degree in Marketing, Communications, Management or a related field.
2. 2-3 years of experience in Community, Events, Partnerships, Marketing Activation, or a related field.
3. Able to manage and execute projects independently from planning to completion.
4. Strong communication, negotiation, and relationship-building skills.
5. Having a strong network across communities, event organizers, brands, campuses, and sports/lifestyle communities is a plus.
6. Strong commercial mindset, comfortable working with targets and data, and willing to work on-site or attend field activities as needed.