Responsible for identifying, developing, and closing new business opportunities for the company’s ERP solutions and services. The role focuses on understanding customer business needs, presenting appropriate ERP solutions, managing the sales cycle, and building long-term client relationships.
Key Responsibilities
- Lead Generation & Business DevelopmentIdentify and develop new potential customers through cold calling, networking, referrals, events, LinkedIn, WeChat, and other channels.
- Build and maintain a healthy sales pipeline.
- Conduct market research to identify potential industries, companies, and business opportunities.
- ERP Solution SalesUnderstand customer business processes, pain points, and requirements.
- Introduce and present suitable ERP products and solutions.
- Coordinate with Presales and ERP Consultants to prepare demonstrations, proposals, and solution presentations.
- Explain ERP functionality, implementation approach, benefits, and commercial value to prospective clients.
- Sales Cycle ManagementManage the complete sales process from lead generation, qualification, discovery, proposal, negotiation, and closing.
- Prepare quotations, commercial proposals, and other required sales documents.
- Follow up consistently with prospects and manage sales activities according to the company's sales process.
- Maintain accurate CRM and sales pipeline records.
- Client Relationship ManagementDevelop strong relationships with decision-makers, business owners, IT managers, finance managers, and other key stakeholders.
- Understand customer requirements and ensure appropriate internal teams are involved.
- Maintain relationships with existing clients to identify upselling and cross-selling opportunities.
- Internal CoordinationWork closely with Presales, ERP Consultants, Project Managers, Finance, and Management to ensure smooth deal progression.
- Coordinate commercial and technical discussions between customers and internal teams.
- Support contract negotiation and deal closing.
- Market & Competitor AnalysisMonitor ERP market trends, competitor activities, pricing, and customer demand.
- Identify opportunities in target industries such as manufacturing, distribution, retail, services, and other sectors.
- Provide feedback to management regarding market conditions and customer requirements.
- Sales Target & ReportingAchieve monthly, quarterly, and annual sales targets.
- Prepare regular sales forecasts and pipeline reports.
- Track sales performance, conversion rates, deal value, and sales activities.
- Provide management with updates on major opportunities, risks, and expected closing dates.
Requirements
- Bachelor's degree in Business, Marketing, Information Systems, Management, or a related field.
- 2–5 years of B2B sales/business development experience, preferably in ERP, SaaS, IT solutions, software, or technology consulting.
- Experience selling ERP solutions such as Yonyou, SAP, Oracle NetSuite, Microsoft Dynamics 365, Odoo, or similar products is an advantage.
- Strong understanding of B2B sales processes and consultative selling.
- Excellent communication, negotiation, presentation, and relationship-building skills.
- Able to communicate with business owners and senior management.
- Target-oriented, proactive, and comfortable working independently.
- Willing to conduct client meetings and business development activities.
- English proficiency is required for international communication; Mandarin proficiency is an advantage for Chinese-speaking clients and stakeholders.