Ecommerce Manager

BukuWarung; Jakarta Selatan; On-site; IDR 360,000,000 - 540,000,000; Full time

Job summary

BukuWarung is seeking an experienced Ecommerce Manager to own BukuAgen's Shopee EDC channel. You will plan campaigns, manage ads and budgets, optimize conversion, and coordinate the admin and operational team to drive growth.

You are accountable for hitting order and revenue targets while keeping acquisition costs efficient, using data to improve funnel metrics and collaborating with cross-functional partners.

Qualifications

• Bachelor's degree in e-commerce or digital marketing or equivalent experience.
• 3–5 years managing a Shopee store with P&L or target ownership.
• Proven experience running Shopee Ads and managing ad budgets to CAC/ROAS goals.
• Strong analytical skills with spreadsheets and funnel metrics.
• Understanding of the full e-commerce funnel: traffic, conversion, retention.
• Experience coordinating a small operational team is a plus.
• Comfortable using AI tools to work faster and smarter.
• Self-driven, organized, and able to balance strategy with hands-on execution.

Responsibilities

• Own monthly order, revenue, and CAC/ROAS targets for the Shopee EDC channel.
• Plan and run Shopee Ads (search, display, affiliate) with budgets and CPC monitoring.
• Design and execute campaigns, vouchers, flash sales, and seasonal promotions.
• Improve listing quality, pricing, content, and store layout to lift conversion.
• Analyze funnel, ads, and sales data; produce weekly/monthly performance reports.
• Direct and review the Shopee Admins; set priorities and SOPs.
• Manage the seller affiliate program and collaborations to expand reach.
• Keep the store compliant with Shopee policies and maintain account health.

Skills

Shopee Ads Management

Budget Management

Performance Analytics

P&L Ownership

Team Leadership

A.I. Tools Proficiency

E-commerce Strategy

Education

Bachelor's degree in E-commerce / Digital Marketing

Tools

Shopee Ads Platform

Job description

Role Summary

The Ecommerce Manager owns the growth and performance of BukuAgen's Shopee EDC channel. You turn the store from a set of listings into a growth engine — planning campaigns, managing ads and budget, optimizing conversion, analyzing performance, and coordinating the admin and operational team. You are accountable for hitting order and revenue targets while keeping acquisition costs efficient.

Key Responsibilities

• Channel Performance: Own monthly order, revenue, and CAC/ROAS targets for the Shopee EDC channel and build the plans to hit them.
• Ads & Budget: Plan and run Shopee Ads (search, display, affiliate) — set budgets, monitor CPC and conversion, and optimize spend against CAC targets.
• Campaigns: Design and execute campaigns, vouchers, flash sales, and seasonal promotions to drive orders and improve conversion.
• Conversion Optimization: Improve listing quality, pricing, content, and store layout to lift conversion rate and average order value.
• Analytics: Analyze funnel, ads, and sales data; produce weekly/monthly performance reports with clear insights and next actions.
• Team Coordination: Direct and review the work of the Shopee Admin(s); set priorities, SOPs, and quality standards for daily operations.
• Affiliate & Partnerships: Manage the seller affiliate program and collaborations to expand reach and drive traffic.
• Compliance & Store Health: Keep the store compliant with Shopee policies and protect account health, minimizing penalty and suspension risk.

Requirements

• Bachelor's degree, or equivalent practical experience in e-commerce / digital marketing.
• 3–5 years of hands-on experience managing a Shopee (or comparable marketplace) store, ideally with P&L or target ownership.
• Proven experience running Shopee Ads and managing an ad budget against CAC/ROAS goals.
• Strong analytical skills — comfortable with spreadsheets, funnel metrics, and turning data into decisions.
• Understanding of the full e-commerce funnel: traffic, conversion, retention, and unit economics.
• Experience coordinating or leading a small operational team is a plus.
• Comfortable using AI tools to work faster and smarter.
• Self-driven, organized, and able to balance strategy with hands-on execution.

What Success Looks Like

• Monthly order and revenue targets are met or exceeded with CAC kept within target.
• Ad spend is efficient and consistently improving in ROAS over time.
• Conversion rate and store health trend upward quarter over quarter.
• The admin team operates on clear SOPs with minimal escalations.