Digital Marketing Officer

Pt. Dafanyang Ecommerce Indonesia; Jawa Barat; Hybrid; IDR 167,400,000 - 279,000,000; Full time

Job summary

Pt. Dafanyang Ecommerce Indonesia seeks a data-driven E-commerce Growth Hacker & Performance Marketer to accelerate online sales from Depok in a hybrid role. You will design rapid experiments, optimize channels, and enhance customer acquisition and retention strategies.

The role focuses on leveraging analytics to improve performance across paid search, social, email, and affiliates, driving measurable growth for the business.

Qualifications

• Experience driving growth for an e-commerce business.
• Strong analytical mindset with data-driven decision making.
• Proven track record running experiments and optimizing funnels.

Responsibilities

• Design and run rapid experiments across paid and organic channels to uncover growth levers.
• Analyze user behavior and funnel drop-offs to improve conversions.
• Manage and optimize Google Ads and Facebook Ads campaigns within budget.
• Develop customer acquisition, activation, retention, and referral strategies.
• Track experiments with analytics tools and report key growth metrics.
• Collaborate with product and marketing to ensure a seamless customer journey.

Skills

A/B testing

Digital marketing

Analytics

User acquisition

Growth hacking

Tools

Google Ads

Facebook Ads

Analytics tools

Job description

E-commerce Growth Hacker & Performance Marketer

Our client is looking for an innovative and data-driven E-commerce Growth Hacker & Performance Marketer to join their team in Depok. This hybrid role is designed for an individual passionate about leveraging experimentation and analytics to accelerate online sales and customer acquisition for their e-commerce business. You will be responsible for identifying growth opportunities, designing and implementing A/B tests, and optimizing various marketing channels to achieve aggressive growth targets. The ideal candidate is a resourceful problem‑solver with a strong understanding of digital marketing funnels, user acquisition strategies, and performance metrics.

Key Responsibilities

• Design and execute rapid experiments across marketing channels (paid search, social, email, affiliates) to identify high‑impact growth levers.
• Analyze user behavior and conversion funnels to identify drop‑off points and opportunities for optimization.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) with a focus on driving qualified traffic and conversions within budget.
• Develop and implement strategies for customer acquisition, activation, retention, and referral programs.
• Utilize data analytics tools to track performance, measure results of experiments, and report on key growth metrics.
• Collaborate with product and marketing teams to ensure a seamless customer journey and to implement growth