Distribution Communications Lead & Platform Strategy

Manulife Financial; Jakarta Pusat; Hybrid; IDR 300,000,000 - 450,000,000; Full time

Job summary

Manulife Financial is seeking a senior communications lead in Jakarta to drive distribution communications, leadership enablement, and engagement programs across multiple platforms. You will design campaigns, craft messaging, and partner with senior leaders to enable strategic execution.

The role emphasizes platform governance, content strategy, and impact measurement, with a focus on recruitment, productivity, and digital adoption.

Qualifications

• BS/BA in Marketing, Journalism, Writing, Finance or related field
• 5+ years of financial services product knowledge/ marketing communications
• Excellent editing, writing, and proofreading skills
• Keen sense of editorial/creative process including working closely with product management, design, production, compliance and traffic
• Outstanding prioritization and problem-solving skills in a deadline-driven environment
• Superb communication skills with clients, co-workers and management
• Positive attitude with ability to contribute to a collaborative environment

Responsibilities

• Lead end-to-end planning and execution of Distribution communication, engagement, and strategic initiatives aligned with business priorities.
• Translate business objectives into impactful communication plans, campaigns, content, and engagement programs.
• Proactively identify opportunities to improve communication effectiveness, agent engagement, and initiative outcomes.
• Drive execution with a high degree of ownership, ensuring timely delivery, quality, and alignment with intended business objectives.
• Partner with Distribution leaders and senior management to strengthen leadership visibility, communication effectiveness, and engagement across the organization.
• Develop and execute leadership communication initiatives including management video messages, executive interviews, podcasts, townhalls, and strategic storytelling programs.
• Lead end-to-end production of leadership communication assets, from content strategy and messaging development to recording and deployment.
• Advise leaders on communication approaches, messaging, and personal branding opportunities that strengthen credibility, influence, and audience connection.
• Leverage leadership voices to support key business priorities, product launches, recruitment initiatives, digital adoption, and organizational transformation.
• Design and execute communication and engagement campaigns supporting strategic Distribution priorities, including recruitment, productivity, recognition, digital adoption, and High Net Worth (HNW) initiatives.
• Develop communication concepts, messaging frameworks, and content strategies that influence desired audience behaviors and business outcomes.
• Ensure campaigns are translated into measurable actions, engagement, and adoption among target audiences.
• Continuously evaluate campaign effectiveness and recommend enhancements to maximize impact.
• Own content strategy, planning, and governance for agent-facing platforms to ensure relevance, consistency, and business alignment.
• Drive continuous improvement of content quality, user experience, and engagement performance.
• Recommend and implement initiatives that increase platform adoption, content consumption, and overall agent engagement.
• Monitor content effectiveness and leverage insights to optimize future content strategies.
• Lead the development of agent success stories, leader testimonials, podcasts, and thought leadership initiatives.
• Identify compelling business and personal branding narratives that support recruitment, productivity, and agency growth objectives.
• Shape content direction, interview angles, and storytelling approaches to maximize audience engagement and business relevance.
• Champion personal branding programs that strengthen the visibility, credibility, and market positioning of agency leaders and agents.
• Build strong partnerships with Distribution leaders and cross-functional teams including Marketing, Operations, Product, IT, HR, and Compliance.
• Influence alignment across stakeholders and drive timely decision-making to support successful initiative execution.
• Provide communication recommendations and strategic perspectives to address business needs and stakeholder objectives.
• Serve as the primary communication lead for assigned initiatives and projects.
• Lead initiatives to position MyNewStore as an engaging and valuable platform for agents.
• Develop adoption and engagement strategies that increase platform utilization and business impact.
• Analyze usage trends, agent feedback, and behavioral insights to identify improvement opportunities.
• Recommend and drive enhancements to content, campaigns, user experience, and platform engagement.
• Partner with relevant stakeholders to establish and execute continuous improvement roadmaps.
• Establish best practices, governance, and quality standards for Distribution communications and engagement initiatives.
• Identify process improvement opportunities and implement solutions that enhance efficiency, effectiveness, and scalability.
• Leverage data, feedback, and business insights to continuously improve communication outcomes and audience engagement.
• Drive innovation by introducing new communication formats, channels, technologies, and engagement approaches.

Skills

Editing

Writing

Communication

Project management

Stakeholder management

Education

BS/BA in Marketing, Journalism, Writing, Finance or related field

Job description

Manulife Financial is seeking a senior communications lead in Jakarta to drive distribution communications, leadership enablement, and engagement programs across multiple platforms. You will design campaigns, craft messaging, and partner with senior leaders to enable strategic execution.

The role emphasizes platform governance, content strategy, and impact measurement, with a focus on recruitment, productivity, and digital adoption.