Brand Strategy Lead — Marketing & Communications

Manulife/John Hancock; Jakarta Pusat; Hybrid; IDR 350,000,000 - 550,000,000; Full time

Job summary

Manulife Indonesia is seeking a Brand Lead to own end-to-end brand strategy and execution, ensuring a differentiated, customer-centric presence across all touchpoints. You will shape the brand narrative and translate it into campaigns, content ecosystems, and activations that support Agency, Bancassurance, and Syariah initiatives.

Responsibilities include developing brand architecture, leading cross-functional campaigns, maintaining governance and consistency, and leveraging consumer insights to

Qualifications

• Bachelor’s degree with 7–10 years of experience in Brand Marketing, Integrated Marketing, or Communications (insurance/financial services preferred).
• Proven track record in leading large-scale brand campaigns and content ecosystems
• Strong stakeholder management and cross-functional collaboration skills
• Deep understanding of brand building + commercial impact balance

Responsibilities

• Define and evolve the brand strategy, positioning, and narrative across core segments.
• Lead integrated brand campaigns across paid, owned, and earned channels and guide content strategy.
• Ensure brand standards, tone of voice, and regulatory compliance across all touchpoints.
• Drive consumer insights and brand metrics to inform strategy and measure effectiveness.
• Collaborate with GTM, Product, Distribution, and Growth to align launches and campaigns.
• Champion the brand internally and build capacity within the team.

Skills

Brand marketing

Integrated marketing

Stakeholder management

Cross-functional collaboration

People leadership

Regulatory compliance

Education

Bachelor’s degree

Job description

Manulife Indonesia is seeking a Brand Lead to own end-to-end brand strategy and execution, ensuring a differentiated, customer-centric presence across all touchpoints. You will shape the brand narrative and translate it into campaigns, content ecosystems, and activations that support Agency, Bancassurance, and Syariah initiatives.

Responsibilities include developing brand architecture, leading cross-functional campaigns, maintaining governance and consistency, and leveraging consumer insights to