Digital Marketing Staff

PT AIKO NEGARA DAHA; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 60,000,000 - 90,000,000; Full time

Job summary

PT AIKO NEGARA DAHA is seeking a Digital Marketing Staff to plan and manage our digital marketing strategy. You will work to increase brand awareness, engagement, and student enrollments for our work-in-Japan program.

You will manage social media (Instagram, TikTok, Facebook), create daily content plans, produce multimedia content, write captions and ads, run campaigns, and analyze results to drive leads. Collaboration with trainers, admins, and management is essential.

Qualifications

• Minimum High School / Diploma / bachelor’s degree (Marketing or Communication preferred).
• Experience in digital marketing or social media (Fresh graduates with portfolios are welcome).
• Creative and up to date with social media trends.
• Skilled in editing tools (Cap Cut, Canva, or similar software).
• Basic knowledge of copywriting and storytelling.
• Ability to analyze simple social media and ad insights.
• Good communication skills and team player.

Responsibilities

• Plan, manage, and improve our digital marketing strategy to increase brand awareness, engagement, and enrollments.
• Manage social media accounts (Instagram, TikTok, Facebook) actively and consistently.
• Create daily, weekly, and monthly content plans.
• Produce engaging photos, videos, reels, and carousel posts for prospective students.
• Write copy for captions, ads, and promotional materials.
• Run and optimize digital ads (Meta Ads, TikTok Ads).
• Analyze content and campaign performance (reach, engagement, leads).
• Coordinate with internal teams (trainers, admins, management) for content needs.
• Follow digital trends and apply them to marketing strategies.
• Manage leads database and support marketing follow-ups.

Skills

Social media marketing

Content creation

Video editing

Copywriting

Analytics basics

Communication

Education

Bachelor's degree in Marketing or Communications

High School Diploma

Tools

Cap Cut

Canva

Job description

As a Digital Marketing Staff, you will plan, manage, and improve our digital marketing strategy. Your main goal is to increase brand awareness, engagement, and student enrollments for our work-in-Japan program at Aiko Group.

Key responsibilities

Manage social media accounts (Instagram, TikTok, Facebook) actively and consistently.

Create daily, weekly, and monthly content plans.

Produce engaging photos, videos, reels, and carousel posts for prospective students.

Write copy for captions, ads, and promotional materials.

Run and optimize digital ads (Meta Ads, TikTok Ads).

Analyze content and campaign performance (reach, engagement, leads).

Coordinate with internal teams (trainers, admins, management) for content needs.

Follow digital trends and apply them to marketing strategies.

Manage leads database and support marketing follow-ups.

Qualification

Minimum High School / Diploma / bachelor's degree (Marketing or Communication preferred).

Experience in digital marketing or social media (Fresh graduates with portfolios are welcome).

Creative and up to date with social media trends.

Skilled in editing tools (Cap Cut, Canva, or similar software).

Basic knowledge of copywriting and storytelling.

Ability to analyze simple social media and ad insights.

Good communication skills and team player.

Nice to Have (Plus Points)

Experience in education or training center marketing.

Knowledge about working in Japan (Internship, TG, SSW, etc.).

Comfortable appearing on camera for video content.

Key Performance Indicators (KPIs)

Growth in followers and social media engagement.

Consistency in posting content.

Number of incoming leads and inquiries.

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