Digital Marketing Specialist

PT Multi Prima Resources; Jakarta Utara; On-site; IDR 72,000,000 - 120,000,000; Full time

Job summary

PT Multi Prima Resources is seeking a creative Digital Marketing Specialist to elevate our online presence and drive brand growth across social media, content channels, and e-commerce platforms. You will craft engaging content, monitor trends, and collaborate with teams to turn ideas into actionable campaigns.

You should be proficient with Canva and CapCut, comfortable using AI tools for ideation and research, and able to analyze performance data to inform smarter marketing decisions.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Business, Design, or a related field.
• Fresh graduates welcome; 1–2 years of digital marketing experience acceptable.
• Strong understanding of Instagram, TikTok, and Facebook.
• Familiar with AI tools for content creation and research.
• Proficient in English written and verbal communication.

Responsibilities

• Social Media Management: Manage the company's social media accounts, develop content calendars, and maintain brand communication.
• Content Creation: Create graphics, short-form videos, promotional materials, and copy using Canva and CapCut.
• Digital Campaigns: Plan, execute, and monitor marketing campaigns across social platforms.
• Performance Monitoring: Track engagement, audience growth, reach, and campaign results with insights.
• Brand Awareness: Identify trends and opportunities to improve online visibility.
• E-Commerce Support: Assist with product listings and promotional content on e-commerce platforms.
• AI & Workflow Improvement: Use AI tools to ideate, write, research, and boost productivity.
• Cross-Functional Collaboration: Coordinate with internal teams to align marketing activities.

Skills

Social media management

Content creation

Campaign planning

Data-driven marketing

AI tools

Canva

CapCut

English communication

Cross-functional collaboration

Education

Diploma or Bachelor's degree in Marketing/Communications/Business/Design

Tools

Canva

CapCut

Job description

We are looking for a creative and proactive Digital Marketing Specialist to support our digital marketing initiatives, strengthen our online presence, and increase brand awareness across digital platforms.

The ideal candidate enjoys creating engaging content, exploring digital trends, and using data and AI tools to improve marketing performance. This role offers an opportunity to contribute ideas, develop practical marketing skills, and support the company's business growth.
Key Responsibilities

Social Media Management: Manage the company's social media accounts, develop content calendars, and maintain consistent brand communication.

Content Creation: Create engaging graphics, short-form videos, promotional materials, and marketing copy using tools such as Canva and CapCut.

Digital Campaigns: Assist in planning, executing, and monitoring digital marketing campaigns across social media and other relevant platforms.

Performance Monitoring: Track content engagement, audience growth, reach, and campaign performance, and prepare regular reports with actionable insights.

Brand Awareness: Identify relevant digital trends, competitor activities, and content opportunities to improve the company's online visibility.

E-Commerce Support: Assist in managing product listings, promotional content, and brand presentation across relevant e-commerce platforms.

AI & Workflow Improvement: Utilize AI tools such as ChatGPT to support content ideation, copywriting, research, and marketing productivity.

Cross-Functional Collaboration: Coordinate with internal teams to align marketing activities with business objectives and promotional needs.

Requirements & Qualifications

Diploma or Bachelor's degree in Marketing, Communications, Business, Design, or a related field.

Fresh graduates with relevant portfolios or candidates with 1–2 years of experience in digital marketing, social media, or content creation are welcome to apply.

Good understanding of social media platforms, particularly Instagram, TikTok, and Facebook.

Basic knowledge of digital marketing campaigns, audience engagement, and performance metrics.

Proficient in Canva and CapCut or similar design and video editing tools.

Familiarity with AI tools for content creation and research.

Good written and verbal communication skills in English.

Creative, detail-oriented, proactive, and willing to learn.

Able to manage multiple tasks and meet deadlines.

Preferred Qualifications

Basic experience with Meta Ads, Google Ads, SEO, or e-commerce platforms.

Experience creating short-form videos and social media content.

What We're Looking For

Someone who combines creativity, initiative, and a willingness to learn. We value practical skills, fresh ideas, and the ability to turn concepts into engaging digital content.