Digital Marketing Specialist

Pixel Barbershop; Jawa Barat; On-site; IDR 167,400,000 - 290,160,000; Full time

Job summary

Pixel Barbershop is seeking a Digital Marketing Specialist to lead on-site, Jakarta-based campaigns and content efforts. You will plan, run, and optimize paid ads across major platforms, manage social channels, and publish engaging content to grow brand reach.

You will analyze performance data with GA, Looker Studio, and other tools to continuously improve ROI, CTR, and conversions, while collaborating with management and creative teams.

Qualifications

• Must hold a Bachelor's degree in Marketing, Mass Communication, or equivalent.
• 3–4 years in digital marketing, preferably in retail/personal care.
• Proficient in Google Analytics, Meta Business Suite, and conversion funnels.
• Experience with ad spend management on medium to large scale with KPI/ROAS.
• Industry-recognized certifications (Meta/Google Analytics/Google Ads).

Responsibilities

• Independently plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Marketplace Ads.
• Analyze ad performance using CTR, CPC, CPM, ROAS, CPA to ensure CPL efficiency.
• Develop marketing funnel strategies and conduct A/B testing to increase conversions.
• Manage on-page and off-page SEO and analyze website performance with GA and Search Console.
• Compile weekly/monthly performance reports using Looker Studio and provide data-driven recommendations.

Skills

Paid advertising

Campaign optimization

A/B testing

Analytics

Conversion funnels

Looker Studio

Google Analytics

Meta Business Suite

Excel/Sheets

CRM tools

AI marketing

Budget management

Education

Bachelor's degree in Marketing/Mass Communication

Tools

Google Analytics

Meta Business Suite

Looker Studio

Excel

Google Sheets

Mailchimp

HubSpot

Brevo

WhatsApp Business API

Job description

The Digital Marketing Specialist is a full-time, on-site role based in Jakarta, Indonesia. This position is responsible for planning, executing, and optimizing digital marketing campaigns to promote Pixel Barbershop's brand and services. Day-to-day tasks include managing social media channels, creating and publishing engaging content, and monitoring online campaigns to grow audience reach and engagement. The role also involves analyzing web and social media performance data, preparing reports, and using insights to improve campaign effectiveness. Collaboration with barbershop management and creative teams is expected to ensure consistent branding, effective promotions, and alignment with business goals.

Key responsibilities

• Independently plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Marketplace Ads.
• Analyze ad performance based on key metrics (CTR, CPC, CPM, ROAS, CPA) to ensure Cost Per Lead (CPL) efficiency.
• Develop marketing funnel strategies and conduct A/B testing on creative ad materials to increase conversion rates.
• Manage on-page and off-page SEO optimization and analyze website performance using Google Analytics and Google Search Console.
• Compile weekly/monthly performance reports using Google Data Studio/Looker Studio and provide data-driven recommendations.

About you

• Minimum Bachelor's degree in Marketing, Mass Communication, or similar.
• Minimum 3-4 years of experience in digital marketing (preferably in the retail/personal care industry).
• Proficient in Google Analytics, Meta Business Suite, and a deep understanding of conversion funnels.
• Proficient in data processing using Excel or Google Sheets.
• A deep understanding of AI and mastery of marketing tools to analyze and compare campaign performance against budget allocation strategically.
• Hold an active, industry-recognized certification, such as Meta Blueprint Certification, Google Ads Certification, or Google Analytics Certification.
• Experience managing and optimizing ad spend (ad budgets) on a medium to large scale with measurable KPI/ROAS achievements.
• Understand the basics of marketing automation or CRM systems (such as Mailchimp, HubSpot, Brevo, or WhatsApp Business API) for customer retention needs.
• Proficient in creating automated reporting dashboards using Looker Studio (Google Data Studio) or similar tools integrated with various advertising platforms.

About us

Pixel Barbershop is a growing barbershop network in Indonesia, established in 2021, dedicated to delivering an exceptional grooming experience. The brand focuses on precision, comfort, and premium service standards for a diverse range of clients. Pixel Barbershop offers services including haircuts, styling, hair care, shaving, and beard grooming. Supported by professional barbers and comfortable facilities, the company is committed to high-quality results and consistent service. The team culture values professionalism, customer satisfaction, and continuous improvement in grooming trends and techniques.