Performance Marketing Strategist — Paid Ads & Analytics

Pixel Barbershop; Jawa Barat; On-site; IDR 167,400,000 - 290,160,000; Full time

Job summary

Pixel Barbershop is seeking a Digital Marketing Specialist to lead on-site, Jakarta-based campaigns and content efforts. You will plan, run, and optimize paid ads across major platforms, manage social channels, and publish engaging content to grow brand reach.

You will analyze performance data with GA, Looker Studio, and other tools to continuously improve ROI, CTR, and conversions, while collaborating with management and creative teams.

Qualifications

• Must hold a Bachelor's degree in Marketing, Mass Communication, or equivalent.
• 3–4 years in digital marketing, preferably in retail/personal care.
• Proficient in Google Analytics, Meta Business Suite, and conversion funnels.
• Experience with ad spend management on medium to large scale with KPI/ROAS.
• Industry-recognized certifications (Meta/Google Analytics/Google Ads).

Responsibilities

• Independently plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Marketplace Ads.
• Analyze ad performance using CTR, CPC, CPM, ROAS, CPA to ensure CPL efficiency.
• Develop marketing funnel strategies and conduct A/B testing to increase conversions.
• Manage on-page and off-page SEO and analyze website performance with GA and Search Console.
• Compile weekly/monthly performance reports using Looker Studio and provide data-driven recommendations.

Skills

Paid advertising

Campaign optimization

A/B testing

Analytics

Conversion funnels

Looker Studio

Google Analytics

Meta Business Suite

Excel/Sheets

CRM tools

AI marketing

Budget management

Education

Bachelor's degree in Marketing/Mass Communication

Tools

Google Analytics

Meta Business Suite

Looker Studio

Excel

Google Sheets

Mailchimp

HubSpot

Brevo

WhatsApp Business API

Job description

Pixel Barbershop is seeking a Digital Marketing Specialist to lead on-site, Jakarta-based campaigns and content efforts. You will plan, run, and optimize paid ads across major platforms, manage social channels, and publish engaging content to grow brand reach.

You will analyze performance data with GA, Looker Studio, and other tools to continuously improve ROI, CTR, and conversions, while collaborating with management and creative teams.