Digital Marketing Specialist

Apikly; Jakarta Pusat; On-site; IDR 66,960,000 - 100,440,000; Full time

Job summary

Apikly is seeking a Digital Marketing Specialist to lead B2B digital marketing campaigns for clients across industries. The role emphasizes lead generation, performance marketing, and turning strategies into measurable business opportunities.

Responsibilities include managing Google Ads, Meta Ads and LinkedIn Ads, conducting market research, and optimizing campaigns for CPL, CTR, CPC, and ROI while providing client-facing insights and reports.

Qualifications

• Minimum 2 years of experience in Digital Marketing, Performance Marketing, or related roles.

Responsibilities

• Plan, execute, and optimise B2B digital marketing campaigns.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Develop lead generation strategies based on client objectives and target markets.
• Conduct audience, keyword, competitor, and market research.
• Monitor and optimise campaign performance: leads, CPL, CTR, CPC, conversion rate, ROI.
• Analyse campaign and website data for opportunities.
• Collaborate with creative/content teams for effective campaigns.
• Provide insights and performance reports to clients and internal teams.
• Continuously test and optimise campaigns to improve lead quality.

Skills

B2B Marketing

Google Ads

Meta Ads

LinkedIn Ads

Analytics

Job description

Apikly is looking for a Digital Marketing Specialist with strong B2B marketing experience to manage and optimise digital marketing campaigns for our clients. This role focuses on B2B lead generation, performance marketing, and driving measurable business results. You will work with different B2B companies across various industries and be responsible for turning marketing strategies into qualified leads and business opportunities.

Key responsibilities

Plan, execute, and optimise B2B digital marketing campaigns.

Manage Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.

Develop lead generation strategies based on client business objectives and target markets.

Conduct audience, keyword, competitor, and market research.

Monitor and optimise campaign performance, including leads, CPL, CTR, CPC, conversion rate, and ROI.

Analyse campaign and website data to identify opportunities for improvement.

Work with the creative and content team to develop effective B2B advertising campaigns.

Provide campaign insights, recommendations, and performance reports to clients and internal teams.

Continuously test and optimise campaigns to improve lead quality and conversion.

Understand the B2B buyer journey and how digital marketing supports the sales pipeline.

About you

Minimum 2 years of experience in Digital Marketing, Performance Marketing, or related roles.

Strong hands‑on experience in B2B digital marketing is highly preferred.

Experience handling B2B lead generation campaigns is a strong advantage.

Proven experience managing Google Ads, Meta Ads, and/or LinkedIn Ads.

Understand B2B customer journeys, lead qualification, and sales funnels.

Strong analytical skills and comfortable working with marketing data.

Experience with Google Analytics, Google Tag Manager, CRM, or marketing automation is a plus.

Able to analyse campaign performance and turn data into actionable recommendations.

Able to manage multiple clients or projects simultaneously.

Strong communication and problem-solving skills.