SEO Specialist

Apikly; Jakarta Pusat; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

Apikly is seeking an SEO Specialist with strong B2B SEO experience to boost organic visibility and lead generation across traditional search and AI-powered platforms. The role owns strategic SEO programs and collaborates with content, development, and marketing teams.

You will conduct keyword research, competitor analysis, and intent analysis, plus technical, on-page, and off-page optimization. Optimize for AEO and GEO, monitor rankings and traffic, and provide actionable recommendations.

Qualifications

• Minimum 2 years of SEO experience.
• Strong B2B SEO background preferred.
• Solid knowledge of technical, on-page, off-page, and content SEO.
• Understanding of AEO and GEO concepts.
• Strong keyword research and search-intent analysis skills.
• Experience with Ahrefs, Semrush, Screaming Frog, GSC, and GA.

Responsibilities

• Develop and execute SEO strategies for B2B websites.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Perform technical, on-page, and off-page SEO optimisation.
• Develop SEO content strategies focused on qualified B2B traffic and lead generation.
• Optimise websites for AEO and GEO to improve visibility across AI-powered search and answer engines.
• Analyse how AI search platforms understand, retrieve, and reference website content.
• Monitor keyword rankings, organic traffic, conversions, and AI search visibility.
• Conduct technical SEO audits and identify opportunities for improvement.
• Work with content, development, and marketing teams to implement SEO, AEO, and GEO strategies.
• Prepare SEO performance reports and provide actionable recommendations.

Skills

SEO

B2B SEO

Keyword Research

Analytics

Tools

Ahrefs

Semrush

Screaming Frog

Google Search Console

Google Analytics

Job description

Apikly is looking for an SEO Specialist with strong B2B SEO experience and a solid understanding of the evolving search landscape, including SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation). This role focuses on increasing organic visibility, qualified traffic, and brand visibility across traditional search engines and AI-powered search platforms.

Key responsibilities

Develop and execute SEO strategies for B2B websites

Conduct keyword research, competitor analysis, and search intent analysis

Perform technical, on-page, and off-page SEO optimisation

Develop SEO content strategies focused on qualified B2B traffic and lead generation

Optimise websites for AEO and GEO to improve visibility across AI-powered search and answer engines

Analyse how AI search platforms understand, retrieve, and reference website content

Monitor keyword rankings, organic traffic, conversions, and AI search visibility

Conduct technical SEO audits and identify opportunities for improvement

Work with content, development, and marketing teams to implement SEO, AEO, and GEO strategies

Prepare SEO performance reports and provide actionable recommendations

About you

Minimum 2 years of experience in SEO

Strong hands-on experience in B2B SEO is highly preferred

Strong understanding of technical SEO, on-page SEO, off-page SEO, and content SEO

Understanding and practical knowledge of AEO and GEO

Strong keyword research and search intent analysis skills

Experience with Ahrefs, Semrush, Screaming Frog, Google Search Console, and Google Analytics

Understand how SEO supports B2B lead generation and the sales funnel

Strong analytical and problem-solving skills

Able to manage multiple clients or projects simultaneously

Good communication and reporting skills