B2B Growth Marketing Specialist

Apikly; Jakarta Pusat; On-site; IDR 66,960,000 - 100,440,000; Full time

Job summary

Apikly is seeking a Digital Marketing Specialist to lead B2B digital marketing campaigns for clients across industries. The role emphasizes lead generation, performance marketing, and turning strategies into measurable business opportunities.

Responsibilities include managing Google Ads, Meta Ads and LinkedIn Ads, conducting market research, and optimizing campaigns for CPL, CTR, CPC, and ROI while providing client-facing insights and reports.

Qualifications

• Minimum 2 years of experience in Digital Marketing, Performance Marketing, or related roles.

Responsibilities

• Plan, execute, and optimise B2B digital marketing campaigns.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Develop lead generation strategies based on client objectives and target markets.
• Conduct audience, keyword, competitor, and market research.
• Monitor and optimise campaign performance: leads, CPL, CTR, CPC, conversion rate, ROI.
• Analyse campaign and website data for opportunities.
• Collaborate with creative/content teams for effective campaigns.
• Provide insights and performance reports to clients and internal teams.
• Continuously test and optimise campaigns to improve lead quality.

Skills

B2B Marketing

Google Ads

Meta Ads

LinkedIn Ads

Analytics

Job description

Apikly is seeking a Digital Marketing Specialist to lead B2B digital marketing campaigns for clients across industries. The role emphasizes lead generation, performance marketing, and turning strategies into measurable business opportunities.

Responsibilities include managing Google Ads, Meta Ads and LinkedIn Ads, conducting market research, and optimizing campaigns for CPL, CTR, CPC, and ROI while providing client-facing insights and reports.