Growth & Performance Marketing Specialist

xander creative agency; Indonesia; On-site; IDR 133,920,000 - 290,160,000; Full time

Job summary

Xander Creative Agency is seeking a results-driven Performance Marketing Lead to drive B2B lead generation through paid campaigns on Meta Ads, Google Search, and LinkedIn Ads where viable. You will shape and optimize the end-to-end funnel from ads to CRM, collaborating with IT on landing pages to maximize conversions and lead quality.

The role requires 4+ years in performance or growth marketing, strong analytics, and the ability to translate data into actionable insights.

Qualifications

• Bachelor's degree required in Marketing, Business, Communications, or a related field.
• 4+ years of experience in Performance Marketing, Growth Marketing, Digital Marketing, or a related role, preferably with experience in B2B lead generation.
• Proven experience managing Meta Ads and Google Search; experience with LinkedIn Ads and retargeting is a plus.
• Strong understanding of marketing funnels, lead generation, CRM, conversion optimization, and qualified lead development.
• Strong analytical and research skills, with the ability to translate campaign and market data into actionable insights. Good communication and collaboration skills, with the ability to work cross-functionally with Creative, IT, Sales, and other teams in a fast-paced environment.

Responsibilities

• Manage and optimize paid acquisition campaigns across Meta Ads, Google Search, LinkedIn Ads (when economically viable), and retargeting to drive qualified B2B opportunities.
• Develop and optimize the acquisition funnel, from ad campaigns and landing pages to lead capture, qualification, and CRM.
• Collaborate with the IT team on landing page optimization to maximize lead conversion and potential across cold, warm, and hot audiences.
• Improve lead qualification and qualified lead rates through continuous funnel and campaign optimization.
• Conduct pain-point, audience, and market research to identify opportunities for campaign and creative performance improvement.
• Develop and maintain source tracking, lead development, and performance measurement to ensure marketing activities are measurable and actionable.
• Analyze campaign, funnel, and lead performance to identify insights and continuously improve the efficiency of Xander's inbound acquisition efforts.

Skills

Performance Marketing

Growth Marketing

Digital Marketing

B2B Lead Generation

Analytics

Cross-functional Collaboration

Education

Bachelor's Degree (S1) in Marketing, Business, Communications, or related field

Tools

Meta Ads

Google Search

LinkedIn Ads

Retargeting

CRM

A/B Testing

Job description

• Manage and optimize paid acquisition campaigns across Meta Ads, Google Search, LinkedIn Ads (when economically viable), and retargeting to drive qualified B2B opportunities
• Develop and optimize the acquisition funnel, from ad campaigns and landing pages to lead capture, qualification, and CRM.
• Collaborate with the IT team on landing page optimization to maximize lead conversion and potential across cold, warm, and hot audiences.
• Improve lead qualification and qualified lead rates through continuous funnel and campaign optimization.
• Conduct pain-point, audience, and market research to identify opportunities for campaign and creative performance improvement.
• Develop and maintain source tracking, lead development, and performance measurement to ensure marketing activities are measurable and actionable.
• Analyze campaign, funnel, and lead performance to identify insights and continuously improve the efficiency of Xander's inbound acquisition efforts.

Key Responsibilities

• Manage and optimize paid acquisition campaigns across Meta Ads, Google Search, LinkedIn Ads (when economically viable), and retargeting to drive qualified B2B opportunities
• Develop and optimize the acquisition funnel, from ad campaigns and landing pages to lead capture, qualification, and CRM.
• Collaborate with the IT team on landing page optimization to maximize lead conversion and potential across cold, warm, and hot audiences.
• Improve lead qualification and qualified lead rates through continuous funnel and campaign optimization.
• Conduct pain-point, audience, and market research to identify opportunities for campaign and creative performance improvement.
• Develop and maintain source tracking, lead development, and performance measurement to ensure marketing activities are measurable and actionable.
• Analyze campaign, funnel, and lead performance to identify insights and continuously improve the efficiency of Xander's inbound acquisition efforts.

Qualifications

• Bachelor's Degree (S1) in Marketing, Business, Communications, or a related field.
• 4+ years of experience in Performance Marketing, Growth Marketing, Digital Marketing, or a related role, preferably with experience in B2B lead generation.
• Proven experience managing Meta Ads and Google Search; experience with LinkedIn Ads and retargeting is a plus.
• Strong understanding of marketing funnels, lead generation, CRM, conversion optimization, and qualified lead development.
• Strong analytical and research skills, with the ability to translate campaign and market data into actionable insights. Good communication and collaboration skills, with the ability to work cross-functionally with Creative, IT, Sales, and other teams in a fast-paced environment.