Digital Marketing Manager

PT Otto Menara Globalindo (McEasy); Jakarta Utara; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

McEasy, a logistics tech software company, is seeking a Marketing Leader in Jakarta to drive inbound revenue through end-to-end performance marketing across organic and paid channels.

You will translate market insights into content, nurture programs, and campaigns across email, website, and articles to attract high-fit enterprise clients, while owning key metrics like CAC, LTV, ROI, and pipeline contribution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; Master’s degree is a plus.
• Min 5 years of experience in performance and digital marketing within B2B SaaS, logistics and transportation sectors, or technology startups.
• Proven experience leading a team and delivering measurable business impact.

Responsibilities

• Lead end-to-end performance marketing across organic and paid channels to deliver inbound revenue targets.
• Translate market insights into content and nurturing programs across email, website, and articles to attract high-fit enterprise customers.
• Own key metrics (CAC, LTV, ROI, conversions, pipeline contribution) and optimize budgets for ROI.
• Collaborate with Sales, Product, and cross-functional teams to align initiatives with business priorities and customer needs.

Skills

Performance marketing

Digital marketing

Team leadership

Data analytics

B2B SaaS

SEO/SEM

CRM tools

Content marketing

Education

Bachelor's degree

Master's degree

Tools

Google Ads

Meta (Facebook) Ads

SEO/SEM tools

CRM systems

Email marketing platforms

Job description

Deliver inbound revenue target, particularly from organic channel and enterprise segments, by prioritizing end-to-end performance marketing across organic channels, complemented by paid channels (Google Ads, Meta, SEO, and other digital platforms).

Analyze B2B transportation market trends, customer insights, and competitive landscape to refine marketing strategies and identify new growth opportunities.

Translate market insights into relevant B2B transportation content and nurturing programs across email, website, and articles to attract and convert high-fit enterprise customers.

Owning key metrics including high-quality leads, registrations, conversion rates, CAC, and ROI in line with company growth objectives.

Optimize the monthly marketing budget, ensuring efficient allocation, strong ROI, and scalable performance across both paid and organic initiatives.

Oversee performance marketing execution, including paid acquisition, organic growth, audience targeting, retargeting, funnel optimization, and SEO, to improve acquisition efficiency and lead quality.

Collaborate closely with Sales, Product, and cross-functional teams to ensure marketing initiatives are aligned with business priorities and customer needs.

Present marketing strategies, performance insights, and budget utilization to internal stakeholders and leadership, while leading, mentoring, and developing the marketing team.

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree is a plus. Min 5 years of experience in performance and digital marketing within B2B SaaS, logistics and transportation sectors, or technology startups, including proven experience leading a team.

Strong expertise in end-to-end marketing strategy, covering performance marketing, demand generation, lifecycle marketing, and brand execution.

Proven track record of executing successful marketing campaigns with clear business impact.

Hands-on mastery of organic and paid digital channels, including Google Ads, Meta, SEO/SEM, email, push notifications, WhatsApp, and social media. Familiarity with CRM tool is a plus

Highly data-driven, with proven ability to manage and optimize key metrics such as CAC, LTV, ROI, conversion rates, and pipeline contribution.

Demonstrated experience managing significant marketing budgets and executing campaigns that drive measurable growth.

Excellent strategic thinking, analytical, and communication skills, with the ability to translate data into actionable insights and influence stakeholders.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• What's your expected monthly basic salary?
• How many years' experience do you have in digital marketing?
• Do you have Supplier Performance Management experience?
• How many years' experience do you have as a Digital Marketing and SEO Specialist?

Logistics, Freight & Delivery Services 51-100 employees

McEasy provides Internet-based and GPS-based digital solutions to address the needs of logistics operations and vehicle location tracking. Our company was founded in 2017 and continues to transform to become a leader in providing integrated solutions in the field of logistics transportation and warehousing.

As a software company, we will always conduct product research and development regularly so that it can be relied upon for our loyal customers

Our company uses advanced technology in our software products, such as object-oriented design and programming languages for fast and stable performance.

With VSMS & TMS as an integrated vehicle logistics service with a digital-based subscription system in your company, through an online system that we have built and tested, you can track the vehicle's position in real-time

and all operational costs transparently, without the hassle of checking them manually.

On July, McEasy secured USD 6.5 million (approximately IDR 97 billion) in a series A round headed by East Ventures, which increased its initial USD 1,5 million investment.

Hundreds of companies use our product to assist their operations and logistics, including Alfamidi, FedEx, Club, MGM Bosco, PO Rosalia Indah, Mulia Ceramics, Polda Jatim, Go Trans, and AKAS.

McEasy provides Internet-based and GPS-based digital solutions to address the needs of logistics operations and vehicle location tracking. Our company was founded in 2017 and continues to transform to become a leader in providing integrated solutions in the field of logistics transportation and warehousing.

As a software company, we will always conduct product research and development regularly so that it can be relied upon for our loyal customers

Our company uses advanced technology in our software products, such as object-oriented design and programming languages for fast and stable performance.

With VSMS & TMS as an integrated vehicle logistics service with a digital-based subscription system in your company, through an online system that we have built and tested, you can track the vehicle's position in real-time

and all operational costs transparently, without the hassle of checking them manually.

On July, McEasy secured USD 6.5 million (approximately IDR 97 billion) in a series A round headed by East Ventures, which increased its initial USD 1,5 million investment.

Hundreds of companies use our product to assist their operations and logistics, including Alfamidi, FedEx, Club, MGM Bosco, PO Rosalia Indah, Mulia Ceramics, Polda Jatim, Go Trans, and AKAS.

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