Digital Marketing Specialist

PT. Mahaya Business Group; Desa Ciranjeng; On-site; IDR 111,600,000 - 200,880,000; Full time

Job summary

PT. Mahaya Business Group is seeking a creative, analytical Digital Marketing professional to support its B2B growth across Mahaya Group.

This role plans, executes, and evaluates digital marketing strategies to increase brand visibility, generate qualified leads, and support sales targets for licenses, permits, and related services. The successful candidate will work within a centralized marketing team, collaborating with Marketing Manager, Sales Manager, and other stakeholders to drive

Qualifications

• Minimum education: D3/Bachelor's degree in Digital Marketing, Marketing, Communications, Management, or a related field.
• 2–3 years of experience in digital marketing, especially in generating business leads or acquiring customers.
• Experience in B2B marketing, professional services marketing, project-based sales, or marketing with relatively long purchasing decision cycles is an advantage.
• Practical experience managing or optimizing Google Ads and/or Meta Ads campaigns.
• Good understanding of SEO, AEO, GEO, keyword research, website management, landing pages, and conversion rate optimization.
• Ability to interpret and analyze data using Google Analytics 4, Google Search Console, advertising dashboards, spreadsheets, or similar analytics tools.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives, B2B customer characteristics, and Mahaya Group's service priorities.
• Manage the company's digital marketing channels, including websites, landing pages, social media accounts, Google Business Profile, and other relevant digital platforms.
• Plan, execute, monitor, and optimize paid advertising campaigns through Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other platforms as required and within approved budgets.
• Develop SEO, AEO & GEO strategies to improve website visibility in search engines and attract relevant organic traffic.
• Create digital content strategies that educate the market, strengthen corporate credibility, communicate service value, and encourage potential customers to contact the sales team.
• Develop and optimize landing pages, lead forms, and conversion journeys to improve the quantity and quality of incoming leads.
• Conduct keyword, audience, competitor, market trend, and customer-needs research to identify new marketing opportunities.
• Manage and optimize digital marketing budgets based on campaign performance, cost per lead, lead quality, and revenue potential.
• Implement and monitor analytics and conversion-tracking tools, such as Google Analytics 4, Google Tag Manager, and Meta Pixel, based on business needs and available access.
• Analyze campaign performance, lead sources, acquisition costs, conversion rates, and marketing contributions to the sales pipeline and revenue.

Skills

Digital marketing

B2B marketing

Lead generation

Analytics

Content strategy

Communication

Education

Bachelor's degree in Digital Marketing or related field

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Google Analytics 4

Google Tag Manager

Meta Pixel

Job description

PT. Mahaya Business Group is seeking a creative, analytical, and results-oriented Digital Marketing professional to support the growth of its B2B businesses across Mahaya Group. This position is responsible for planning, executing, and evaluating digital marketing strategies to increase brand visibility, reach potential customers, generate qualified business leads, and support the company's sales and revenue targets. The services being marketed include business licensing, environmental licensing, building permits, design and construction, and related technical consulting services for corporate clients, property developers, contractors, industrial businesses, and other relevant business segments. The successful candidate will work within a centralized marketing team serving the entire Mahaya Group and collaborate closely with the Marketing Manager, Sales Manager, Public Relations, Design & Editor, Sales Executives, and management. Success in this role will be measured by tangible contributions to business growth—not merely by content output, follower counts, or impressions.

Key responsibilities

Develop and execute digital marketing strategies aligned with business objectives, B2B customer characteristics, and Mahaya Group's service priorities.

Manage the company's digital marketing channels, including websites, landing pages, social media accounts, Google Business Profile, and other relevant digital platforms.

Plan, execute, monitor, and optimize paid advertising campaigns through Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other platforms as required and within approved budgets.

Develop SEO, AEO & GEO strategies to improve website visibility in search engines and attract relevant organic traffic.

Create digital content strategies that educate the market, strengthen corporate credibility, communicate service value, and encourage potential customers to contact the sales team.

Develop and optimize landing pages, lead forms, and conversion journeys to improve the quantity and quality of incoming leads.

Conduct keyword, audience, competitor, market trend, and customer-needs research to identify new marketing opportunities.

Manage and optimize digital marketing budgets based on campaign performance, cost per lead, lead quality, and revenue potential.

Implement and monitor analytics and conversion-tracking tools, such as Google Analytics 4, Google Tag Manager, and Meta Pixel, based on business needs and available access.

Analyze campaign performance, lead sources, acquisition costs, conversion rates, and marketing contributions to the sales pipeline and revenue.

About you

Minimum education: D3/Bachelor's degree in Digital Marketing, Marketing, Communications, Management, or a related field. Candidates with relevant experience and a strong portfolio may also be considered.

Minimum 2–3 years of experience in digital marketing, particularly in generating business leads or acquiring customers.

Experience in B2B marketing, professional services marketing, project-based sales, or marketing with relatively long purchasing decision cycles is an advantage.

Practical experience managing or optimizing Google Ads and/or Meta Ads campaigns.

Good understanding of SEO, AEO, GEO, keyword research, website management, landing pages, and conversion rate optimization.

Ability to interpret and analyze data using Google Analytics 4, Google Search Console, advertising dashboards, spreadsheets, or similar analytics tools.

Understanding of marketing funnels, lead generation, cost per lead, conversion rates, customer acquisition costs, and marketing attribution.

Ability to develop content strategies that align with audience needs and business objectives.

Strong analytical, communication, problem-solving, and time-management skills, with a results-oriented mindset.

Able to work independently while collaborating effectively with sales, creative, and management teams.

About us

PT. Mahaya Business Group is a B2B services organization providing business licensing, environmental licensing, building permits, design and construction, and related technical consulting services for corporate clients, property developers, contractors, industrial businesses, and other relevant business segments.