Digital Marketing Executive (Performance)

PT. Erajaya Swasembada, Tbk.; Jakarta Barat; On-site; IDR 200,880,000 - 390,600,000; Full time

Job summary

PT. Erajaya Swasembada, Tbk. is seeking a results‑driven Paid Media Specialist to own and optimize campaigns across search, social, and ecommerce channels. You will plan, execute, and measure performance against goals, driving high‑intent traffic while managing costs.

The ideal candidate has 3+ years of hands‑on paid media experience in retail or electronics, strong CRO skills, and proficiency in GA4, GTM, and UTM tracking. Strong communication is essential for cross‑functional stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• At least 3 years hands-on experience in paid media, preferably in retail or consumer electronics/digital agencies.
• Familiarity with gadget trends, product launches, and seasonal retail cycles.
• Strong skills in campaign tracking, A/B testing, and CRO.
• Proficiency in GA4, GTM, and UTM tracking.
• Ability to monitor ROAS, CPA and optimize accordingly.
• Agile, data-driven mindset with a bias toward performance.
• Ability to manage campaigns across multiple platforms and prioritize by ROI.
• Effective communicator who can explain technical results to non-technical stakeholders.

Responsibilities

• Handle Paid Media Platform Expertise such as SEO, social media, and ecommerce
• Execute digital marketing campaigns for all channel & digital platforms as planned
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Measuring and reporting on the performance of all digital marketing campaigns
• Manage and measure marketing campaign costs
• Understanding of the customer buying journey in gadget retail—from awareness to conversion.
• Experience driving high-intent traffic to product pages, managing retargeting, and reducing cart abandonment.

Skills

Paid media

GA4

Google Tag Manager

A/B testing

CRO

Campaign management

ROI optimization

Multi-platform campaigns

Communication

Education

Bachelor’s degree in Marketing/Digital Media/Business

Tools

GA4

Google Tag Manager

UTM tracking

Job description

Responsibilites:

• Handle Paid Media Platform Expertise such as SEO, social media, and ecommerce
• Execute digital marketing campaigns for all channel & digital platforms as planned
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Measuring and reporting on the performance of all digital marketing campaigns
• Manage and measure marketing campaign costs
• Understanding of the customer buying journey in gadget retail—from awareness to conversion.
• Experience driving high-intent traffic to product pages, managing retargeting, and reducing cart abandonment.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• At least 3 years of hands-on experience in paid media, preferably in retail or consumer electronics/digital agency background.
• Familiarity with fast-moving gadget trends, product launches, and seasonal retail cycles would be plus point
• Strong skills in campaign tracking, A/B testing, and conversion rate optimization (CRO)
• Proficiency in Google Analytics (GA4), Google Tag Manager, and UTM tracking
• Ability to monitor ROAS, CPA, and other key performance indicators and optimize accordingly
• Agile, data-driven mindset with a strong bias toward performance
• Ability to manage campaigns across multiple platforms and prioritize based on ROI
• Effective communicator who can explain technical results to non-technical stakeholders