Digital Marketing

PT Toffee International; Jakarta Utara; On-site; IDR 72,000,000 - 108,000,000; Full time

Job summary

PT Toffee International is seeking a motivated Digital Marketing Assistant to support social media management, content creation, and campaign execution. You will help shape content across platforms, track analytics, and assist with CRM-driven lead management.

The role offers exposure to activation events, marketing automation, and the full funnel from awareness to conversion, with room to grow your skills in a dynamic team.

Qualifications

• Minimum 1–2 years of experience in Digital Marketing, Social Media, or a related field.
• Experience managing social media accounts and creating digital content.
• Good understanding of Social Media Marketing and Marketing Funnel.
• Familiar with CRM and Lead Management.
• Familiar with Marketing Activation and Event-Based Marketing.
• Strong communication and collaboration skills.
• Creative, proactive, detail-oriented, and willing to learn.
• Comfortable working with targets, deadlines, and performance metrics.
• Nice to Have: Familiar with Landing Pages and basic Conversion Rate Optimization (CRO).
• Familiar with Marketing Workflow and Automation.
• Familiar with GA4, UTM, and Campaign Tracking.

Responsibilities

• Manage social media accounts and create digital content across channels.
• Plan content calendar and ensure alignment with campaigns.
• Analyze performance metrics and adjust tactics to improve results.
• Support marketing activation, events, and lead generation activities.
• Collaborate with teams to optimize the marketing funnel and CRM processes.

Skills

Social Media Management

Content Planning

Copywriting

Social Media Analytics

Marketing Funnel

CRM

Marketing Activation

Tools

GA4

UTM Tracking

Campaign Tracking

Job description

Minimum 1–2 years of experience in Digital Marketing, Social Media, or a related field.

Experience managing social media accounts and creating digital content.

Good understanding of Social Media Marketing and Marketing Funnel.

Familiar with CRM and Lead Management.

Familiar with Marketing Activation and Event-Based Marketing.

Strong communication and collaboration skills.

Creative, proactive, detail-oriented, and willing to learn.

Comfortable working with targets, deadlines, and performance metrics.

Nice to Have:

Familiar with Landing Pages and basic Conversion Rate Optimization (CRO).

Familiar with Marketing Workflow and Automation.

Familiar with Google Analytics 4 (GA4), UTM, and Campaign Tracking.

Experience working with digital marketing tools and platforms.

Required Skills

Social Media Management

Content Planning & Copywriting

Social Media Analytics

Marketing Funnel & CRM

Marketing Activation

What You Will Gain

Hands-on experience in digital marketing and campaign execution.

Opportunity to work across social media, content, campaigns, activations, and events.

Exposure to the full marketing funnel, from awareness to conversion.

Opportunity to develop your marketing skills in a dynamic and collaborative environment.