Digital Campaign Lead

PT Unitama Sari Mas; Jakarta Utara; Presencial; IDR 360.000.000 - 600.000.000; Jornada completa

Descripción de la vacante

PT Unitama Sari Mas is seeking a Marketing Lead to develop digital campaign strategies based on consumer insights and campaign objectives. The role will build campaign architecture, plan integrated campaigns across the full funnel, and coordinate with Brand, E-commerce, Affiliate, KOL, Creative, and Content teams to ensure consistent messaging.

You will manage agencies and influencers, monitor performance, and optimize channel execution to improve results.

Formación

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsabilidades

• Plan and execute integrated digital campaigns across the full marketing funnel.
• Connect KOL and influencer activities with digital content, affiliate marketing, and commerce initiatives.
• Collaborate with Brand, E-commerce, Affiliate, KOL, Creative, Content, and other teams for consistent messaging.
• Brief and manage agencies, KOLs, creators, and affiliates to align with strategy.
• Monitor campaign performance, analyze responses, and optimize content and channels.
• Evaluate campaign effectiveness using reach, engagement, traffic, trials, and conversions.

Educación

Bachelor's degree in Marketing, Communications, Business

Descripción del empleo

Develop digital campaign strategies based on consumer insights, campaign objectives, target audiences, and the consumer journey.

Build campaign architecture, including campaign pillars, communication angles, key messages, content direction, and channel strategies tailored to different consumer needs and funnel stages.

Plan and execute integrated digital campaigns across the full marketing funnel, from awareness and consideration to conversion.

Connect KOL and influencer activities for awareness and product education with digital content, affiliate marketing, and commerce initiatives that drive purchase conversion.

Develop campaign communication flows that connect online activities with offline activations, including in-store promotions and BTL initiatives, where relevant.

Collaborate with Brand, E-commerce, Affiliate, KOL, Creative, Content, and other relevant teams to ensure consistent messaging and coordinated campaign execution.

Brief and manage agencies, KOLs, creators, and affiliate partners to ensure campaign content and deliverables align with the campaign strategy.

Monitor campaign performance across funnel stages, analyze consumer responses, and optimize communication, content, and channel execution to improve results.

Evaluate campaign effectiveness using relevant metrics, including reach, engagement, traffic, product trials, and conversion.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.

Minimum 5 years of experience in brand campaigns, digital campaigns, integrated marketing, or related roles, preferably in FMCG/Consumer Goods.

Proven track record of managing successful campaigns, particularly digital campaigns involving KOLs, influencers, affiliates, or e-commerce channels.

Strong understanding of the consumer funnel, from awareness and consideration to purchase conversion.

Ability to translate consumer insights into relevant campaign architecture, communication pillars, content strategies, and channel-specific messaging.

Experience coordinating multiple campaign touchpoints to create a connected consumer journey, from awareness and product education to purchase.

Understanding of how digital campaigns can complement ATL, BTL, and in-store activations to drive product trials and conversion.

Strong project management, analytical, communication, and stakeholder management skills.

Creative, strategic, and results-oriented, with the ability to connect brand storytelling with measurable campaign performance.

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.

Our Company

Started in the 198s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.