Paid Marketing Executive

mamikos.com; Jakarta Utara; On-site; IDR 133,920,000 - 267,840,000; Full time

Job summary

MAMIKOS.com, Indonesia's leading Kost/Room rental platform, is seeking a results-driven Paid Marketing Specialist to manage campaigns across Google Ads, Meta Ads, and TikTok Ads.

You will execute end-to-end activities—setup, media buying, targeting, budgeting, bids, and A/B tests—while collaborating with Creative, Product Marketing, and Data teams to improve key metrics.

The role requires 2+ years in paid marketing, familiarity with GA4, GTM, AppsFlyer, and strong Excel/Sheets reporting.

Qualifications

• 2+ years of hands-on experience in Paid Marketing or Digital Advertising.
• Experience managing Google Ads, Meta Ads Manager, TikTok Ads Manager or similar platforms.
• Familiar with analytics/tracking tools GA4, GTM, AppsFlyer.
• Proficient in Excel or Google Sheets for campaign analysis and reporting.

Responsibilities

• Manage paid campaigns across Google Ads, Meta Ads, TikTok Ads to drive user acquisition and growth.
• Execute end-to-end campaign activities: setup, media buying, audience targeting, budgeting, bid strategy, and A/B testing.

Skills

Analytical skills

Stakeholder management

Independent working

Tools

GA4

GTM

AppsFlyer

Excel/Sheets

Job description

Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels to achieve user acquisition and business growth objectives.

Execute end-to-end campaign activities, including campaign setup, media buying, audience targeting, budget allocation, bid strategy, A/B testing, and performance optimization.

Monitor and analyze campaign performance, providing actionable insights to improve key metrics such as CTR, CVR, CPC, CPA, and CAC.

Collaborate with Creative, Product Marketing, and Data teams to develop, launch, and optimize high-performing campaigns.

Identify new growth opportunities by evaluating market trends, competitor activities, audience insights, and emerging advertising platforms.

Prepare campaign performance reports and communicate insights, recommendations, and next steps to relevant stakeholders.

Minimum Qualifications

Minimum 2 years of hands-on experience in Paid Marketing, Performance Marketing, Digital Advertising, or related fields, with experience managing platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, or similar advertising platforms. Experience in media buying and budget planning is a plus.

Familiar with analytics and tracking tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), AppsFlyer, or similar tools.

Proficient in Microsoft Excel or Google Sheets for campaign analysis and reporting.

Strong analytical skills with the ability to interpret campaign data, identify optimization opportunities, and translate insights into actionable recommendations.

Strong communication and stakeholder management skills.

Able to work independently while collaborating effectively with cross-functional teams.

Experience with campaign tracking implementation and conversion measurement is a plus.

MAMIKOS.com is a no.1 Kost/Room-rental finder for longer-term application in Indonesia. MAMIKOS as a platform has served 7 million anak kost user all across Indonesia and over 100,000 kost-kostan. Beyond kost-rental finder, MAMIKOS providing a standardized room option to support better living especially for student and worker accommodations. We are looking for talented, energetic and dynamic members for our super team together to upgrade the living quality of anak kost all over Indonesia!

MAMIKOS.com is a no.1 Kost/Room-rental finder for longer-term application in Indonesia. MAMIKOS as a platform has served 7 million anak kost user all across Indonesia and over 100,000 kost-kostan. Beyond kost-rental finder, MAMIKOS providing a standardized room option to support better living especially for student and worker accommodations. We are looking for talented, energetic and dynamic members for our super team together to upgrade the living quality of anak kost all over Indonesia!