Digital Ads Specialist

PT Nusantara Sakti Group (JAKARTA); Kota Semarang; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Nusantara Sakti Group is seeking a Digital Advertising Specialist to plan, create, and manage paid campaigns across Meta Ads, Google Ads, TikTok Ads, and more. You will conduct audience research, keyword analysis, and trend monitoring to define effective strategies and drive KPI performance.

You will collaborate with the creative team to develop compelling ad copy and visuals, manage budgets, and produce routine performance reports with actionable insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, Management, or equivalent.
• 1–2 years of experience in digital advertising.
• Proficiency in Meta Ads (required), Google Ads (preferred), TikTok Ads, and other digital advertising platforms.
• Understanding of data analytics and digital advertising KPIs (CPC, CPM, CTR, ROAS, Conversion, etc.).
• Creative in developing campaign strategies, copywriting, and advertising content ideas.
• Experience using supporting tools such as Google Analytics, Tag Manager, Business Manager, etc.

Responsibilities

• Plan, create, and manage digital advertising campaigns across multiple platforms (Meta Ads, Google Ads, TikTok Ads, and others).
• Conduct audience research, keyword analysis, and trend monitoring to determine appropriate advertising strategies.
• Optimize advertising campaigns regularly to achieve target KPIs (CTR, ROAS, Conversion Rate, etc.).
• Create routine advertising performance reports and provide insights and strategic recommendations.
• Collaborate with the creative team to develop advertising materials (copywriting, visuals, and video).
• Manage advertising budget efficiently for maximum results.
• Stay updated on digital marketing trends and advertising platform algorithms.

Skills

Meta Ads

Google Ads

TikTok Ads

Analytics

Campaign optimization

Budget management

Copywriting

Reporting

Keyword research

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Management

Tools

Google Analytics

Tag Manager

Business Manager

Job description

This role involves planning, creating, and managing digital advertising campaigns across various platforms including Meta Ads, Google Ads, TikTok Ads, and others. You will conduct audience research, keyword analysis, and trend monitoring to determine appropriate advertising strategies, and optimize campaigns regularly to achieve target KPIs such as CTR, ROAS, and Conversion Rate.

Key responsibilities

Plan, create, and manage digital advertising campaigns across multiple platforms (Meta Ads, Google Ads, TikTok Ads, and others)

Conduct audience research, keyword analysis, and trend monitoring to determine appropriate advertising strategies

Optimize advertising campaigns regularly to achieve target KPIs (CTR, ROAS, Conversion Rate, etc.)

Create routine advertising performance reports and provide insights and strategic recommendations

Collaborate with the creative team to develop advertising materials (copywriting, visuals, and video)

Manage advertising budget efficiently for maximum results

Stay updated on digital marketing trends and advertising platform algorithms

About you

Minimum S1 education in Marketing, Communications, Management, or equivalent

Minimum 1-2 years of experience in digital advertising

Proficiency in Meta Ads (required), Google Ads (preferred), TikTok Ads, and other digital advertising platforms

Understanding of data analytics and digital advertising KPIs (CPC, CPM, CTR, ROAS, Conversion, etc.)

Creative in developing campaign strategies, copywriting, and advertising content ideas

Experience using supporting tools such as Google Analytics, Tag Manager, Business Manager, etc.

Analytical skills, problem-solving ability, and target-oriented mindset

Communicative, proactive, and able to work individually and as part of a team

Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• How many years' experience do you have as a Digital Advertising Specialist?
• Kualifikasi mana yang kamu miliki?
• Apakah kamu memiliki pengalaman menggunakan Meta Ads Manager?