Digital Ads

FOOM LAB GLOBAL; Jakarta Pusat; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

FOOM LAB GLOBAL is seeking a skilled Digital Marketing Manager to lead paid advertising efforts in Indonesia, Jakarta. You will drive campaigns across Meta, Google, TikTok, and marketplace CPAs to achieve strong ROAS and controlled CPA.

You will oversee tracking setups with GTM, Meta/TikTok Pixel, GA4, and CAPI, conduct A/B tests, and translate data into actionable recommendations for creative and media teams. Collaboration across stakeholders is essential.

Qualifications

• Bachelor's degree in Marketing, Statistics, Information Systems, Engineering, or related field.
• 3–5 years hands-on paid advertising with medium–large budgets.
• Proven ROAS and CPA improvements track record.
• Strong GTM, Pixel, GA4, and CAPI setup and troubleshooting skills.
• Analytical ability for creative performance evaluation and A/B testing.

Responsibilities

• Plan, execute, and optimize multi-channel paid campaigns across Meta, Google, TikTok, and CPAS.
• Monitor budgets and optimize bidding for CPA/ROAS efficiency.
• Run A/B tests, identify ad fatigue, provide creative recommendations.
• Analyze performance and deliver actionable insights to management.
• Manage tracking implementations and troubleshoot issues.

Skills

Paid advertising

Meta Ads

TikTok Ads

Google Ads

Data analysis

Education

Bachelor's degree in Marketing/related field

Tools

GTM

Meta Pixel

TikTok Pixel

GA4

CAPI

Job description

• Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Marketplace CPAS (Shopee, Tokopedia, and Lazada).
• Monitor campaign performance, manage budget allocation, and optimize bidding strategies to achieve efficient CPA and ROAS.
• Conduct A/B testing, identify ad fatigue, and provide data-driven creative recommendations to the creative team.
• Manage and troubleshoot tracking implementation using GTM, Meta/TikTok Pixel, GA4, and server-side Conversion API (CAPI).
• Analyze campaign performance and deliver actionable insights and reports to management.

Requirements :

• Bachelor's degree (S1) in Marketing, Statistics, Information Systems, Engineering, or a related field.
• Minimum 3–5 years of hands‑on experience managing paid advertising campaigns, particularly Meta Ads and TikTok Ads, with medium-to-large budgets.
• Proven track record in campaign optimization, supported by measurable ROAS and CPA achievements.
• Strong technical skills in GTM, Pixel, GA4, and CAPI, including independent setup and troubleshooting.
• Strong analytical skills in creative performance evaluation, A/B testing, and ad optimization.
• Experience in FMCG, retail, e-commerce, lifestyle, or digital performance agencies is preferred.
• Experience in highly regulated advertising industries is a strong advantage.
• Adaptable, proactive, and able to work effectively under pressure and across teams.

Explore Other Opportunities at FOOM!

We are also looking for talented individuals to join our growing team across various roles:

• Consumer Insight Manager
• Community Manager
• Creative Director
• Campaign Insight Monitoring
• Data Analyst – Commercial
• Graphic Designer

If you are interested in any of these opportunities, we encourage you to explore our other job openings and become part of FOOM Lab Global.