Head of Retail (FMCG)

amIT Global Solutions Sdn Bhd; Indonesia; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

amIT Global Solutions Sdn Bhd in Indonesia is seeking a commercially driven retail marketing leader to spearhead offline retail growth and execution across GT, MT, and MTI channels. You will translate brand and commercial priorities into impactful retail execution while leading multiple marketing functions in a fast-paced environment.

This is a strategic leadership role with broad exposure across retail marketing, field execution, and cross-functional operations.

Qualifications

• This role requires a Bachelor's degree in Marketing, Business, Management, or related field.
• Minimum 10 years of experience in Retail Marketing, Trade Marketing, Shopper Marketing, or Offline Activation in Beauty, FMCG, or consumer industries.
• Excellent communication in English.
• Strong leadership and cross-functional collaboration in a multi-distributor environment.

Responsibilities

• Lead retail marketing and offline execution strategy across GT, MT, and MTI channels
• Drive nationwide retail campaigns, activations, visibility, and in-store execution initiatives
• Strengthen shopper engagement, retail presence, and program execution
• Lead and align multiple retail marketing functions, including Trade Marketing, Training, Visual Merchandiser, and BA Operations
• Manage retail execution within a multi-distributor environment and ensure strong field alignment
• Partner closely with Commercial, Brand, Operations, Supply Chain, distributors, and external partners to drive execution effectiveness
• Monitor retail performance, execution quality, sell-out initiatives, and operational improvement
• Build scalable retail processes, execution standards, and operational discipline across teams

Skills

Retail marketing leadership

Trade marketing

Cross-functional leadership

Stakeholder management

English communication

Education

Bachelor's degree in Marketing or related field

Job description

We are looking for a commercially driven retail marketing leader to lead offline retail growth and execution across Indonesia.

This role will be responsible for driving strong retail visibility, shopper engagement, and execution excellence across General Trade (GT), Modern Trade (MT), and Modern Trade Independent (MTI) channels within a multi-distributor business model.

We are looking for someone who understands how to translate brand and commercial priorities into impactful retail execution while leading multiple retail marketing functions in a fast-paced and dynamic environment.

This is a strategic leadership role with broad exposure across retail marketing, field execution, and cross-functional operations.

Key Responsibilities

• Lead retail marketing and offline execution strategy across GT, MT, and MTI channels
• Drive nationwide retail campaigns, activations, visibility, and in-store execution initiatives
• Strengthen shopper engagement, retail present...
• Lead and align multiple retail marketing functions, including Trade Marketing, Training, Visual Merchandiser, and Beauty Advisor (BA) Operations
• Manage retail execution within a multi-distributor environment and ensure strong field alignment
• Partner closely with Commercial, Brand, Operations, Supply Chain, distributors, and external partners to drive execution effectiveness
• Monitor retail performance, execution quality, sell-out initiatives, and operational improvement
• Build scalable retail processes, execution standards, and operational discipline across teams

Requirements

• Bachelor's degree in Marketing, Business, Management, or related field
• Minimum 10 years of experience in Retail Marketing, Trade Marketing, Shopper Marketing, or Offline Activation within Beauty, FMCG, or Consumer industry
• Excellent communication in English
• Strong exposure managing offline retail channels including GT, MT, and MTI
• Experience working within distributor-led or multi-distributor business models is highly preferred
• Proven experience handling large-scale retail execution, visibility, and activation programs
• Strong leadership capability managing cross-functional teams and retail operations
• Strong commercial acumen with ability to connect retail initiatives to business performance
• Strong stakeholder management, communication, and influencing skills
• Comfortable working in a fast-paced and high-growth environment

Additional Information

This opportunity is currently being handled through a selective hiring process. Further details regarding company profile, reporting structure, and business scope will be shared progressively during the recruitment process.