Cross Selling Specialist

PT Bank Nationalnobu Tbk; Tangerang; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

PT Bank Nationalnobu Tbk (Nobu Bank) is seeking a performance-driven Cross-Sell Marketing professional to shape and execute cross-selling across core banking products. You will partner with Division Heads to develop KPI-driven plans, empower frontline teams, and ensure governance and compliance throughout campaigns.

The role requires 3+ years in Sales, Business Development, or Product Marketing within banking/fintech, with strong analytical and communication skills and a customer-centric mindset.

Qualifications

• Minimum Bachelor’s Degree in Management, Business, Marketing, Finance, or related field.
• 3+ years in Sales, Business Development, or Product Marketing, preferably banking/fintech.
• Strong understanding of banking products and digital financial services.

Responsibilities

• Drive Cross-Selling Strategy across core banking products to boost utilization and revenue.
• Plan and set KPIs with customer segmentation and measurable targets.
• Collaborate with Division Heads to align initiatives with business direction.
• Identify high-potential opportunities within existing customers and partners.
• Design promotional materials and campaigns to drive sales conversions.
• Support frontline teams in executing strategies to hit sales targets.
• Monitor campaign performance and derive actionable insights.
• Ensure compliance with banking regulations and data confidentiality.

Skills

Cross-selling

Strategic planning

Relationship management

Data analysis

Marketing acumen

Education

Bachelor's Degree (Management/Business/Marketing/Finance)

Tools

CRM software

Analytics tools

Job description

What You Will Do (Key Responsibilities):

Drive Cross-Selling Strategy: Develop and execute comprehensive cross-selling strategies across the Bank's core products (BaaS/API Banking, Remittance & Biller, Transaction Banking/Payment Solutions) to boost product utilization and revenue contribution.

Strategic Planning & KPIs: Formulate structured cross-selling action plans complete with clear targets, customer segmentation, and measurable KPIs.

Cross-Functional Alignment: Collaborate closely with Division Heads and Department Heads to ensure cross-selling initiatives align seamlessly with the Bank’s overall business direction.

Portfolio Optimization: Identify high-potential cross-selling opportunities among existing customers and partners to increase product penetration.

Campaign & Sales Enablement: Design compelling promotional materials, presentations, and targeted campaigns to enhance communication effectiveness and drive sales conversion.

Empower Frontline Teams: Support frontliners and Relationship Managers (RMs) in executing cross-selling strategies to hit and exceed sales targets.

Performance Monitoring: Track, analyze, and evaluate campaign effectiveness to uncover actionable insights and areas for continuous improvement.

Governance & Compliance: Ensure all cross-selling activities strictly adhere to banking regulations, internal policies, and customer data confidentiality standards to safeguard the Bank’s reputation.

What We Are Looking For (Qualifications):

Education: Minimum Bachelor’s Degree (S1) in Management, Business, Marketing, Finance, or a related field.

Experience: Minimum 3 years of proven experience in Sales, Business Development, or Product Marketing (preferably within the banking, fintech, or financial services industry).

Domain Knowledge: Strong understanding of banking products and digital financial services, including Banking-as-a-Service (BaaS), payment gateways, and remittance.

Marketing Acumen: Well-versed in cross-selling methodologies, go-to-market marketing strategies, and end-to-end campaign management.

Analytical Mindset: Proficient in data analysis and evaluating sales performance metrics to guide strategic decisions.

Core Competencies: Exceptional communication, stakeholder management, and problem-solving skills, coupled with a strong target-oriented mindset.

PT Bank Nationalnobu Tbk (Nobu Bank) is a Private National Foreign Exchange Commercial Bank with over 25 years of experience in Indonesia's banking industry. Committed to delivering quality financial services, Nobu Bank continuously develops innovative banking products and digital solutions to meet customers' needs. With a growing nationwide network and comprehensive digital banking services, the bank supports individuals, businesses, and SMEs while contributing to Indonesia's economic growth. Nobu Bank strives to build lasting trust and achieve sustainable growth through service excellence and innovation.

PT Bank Nationalnobu Tbk (Nobu Bank) is a Private National Foreign Exchange Commercial Bank with over 25 years of experience in Indonesia's banking industry. Committed to delivering quality financial services, Nobu Bank continuously develops innovative banking products and digital solutions to meet customers' needs. With a growing nationwide network and comprehensive digital banking services, the bank supports individuals, businesses, and SMEs while contributing to Indonesia's economic growth. Nobu Bank strives to build lasting trust and achieve sustainable growth through service excellence and innovation.