Cross-Sell Strategist – Banking Solutions & Growth

PT Bank Nationalnobu Tbk; Tangerang; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

PT Bank Nationalnobu Tbk (Nobu Bank) is seeking a performance-driven Cross-Sell Marketing professional to shape and execute cross-selling across core banking products. You will partner with Division Heads to develop KPI-driven plans, empower frontline teams, and ensure governance and compliance throughout campaigns.

The role requires 3+ years in Sales, Business Development, or Product Marketing within banking/fintech, with strong analytical and communication skills and a customer-centric mindset.

Qualifications

• Minimum Bachelor’s Degree in Management, Business, Marketing, Finance, or related field.
• 3+ years in Sales, Business Development, or Product Marketing, preferably banking/fintech.
• Strong understanding of banking products and digital financial services.

Responsibilities

• Drive Cross-Selling Strategy across core banking products to boost utilization and revenue.
• Plan and set KPIs with customer segmentation and measurable targets.
• Collaborate with Division Heads to align initiatives with business direction.
• Identify high-potential opportunities within existing customers and partners.
• Design promotional materials and campaigns to drive sales conversions.
• Support frontline teams in executing strategies to hit sales targets.
• Monitor campaign performance and derive actionable insights.
• Ensure compliance with banking regulations and data confidentiality.

Skills

Cross-selling

Strategic planning

Relationship management

Data analysis

Marketing acumen

Education

Bachelor's Degree (Management/Business/Marketing/Finance)

Tools

CRM software

Analytics tools

Job description

PT Bank Nationalnobu Tbk (Nobu Bank) is seeking a performance-driven Cross-Sell Marketing professional to shape and execute cross-selling across core banking products. You will partner with Division Heads to develop KPI-driven plans, empower frontline teams, and ensure governance and compliance throughout campaigns.

The role requires 3+ years in Sales, Business Development, or Product Marketing within banking/fintech, with strong analytical and communication skills and a customer-centric mindset.