CRM Specialist

3Mongkis; Jakarta Utara; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

3MONGKIS is a fast-growing fashion brand based in Jakarta and Bali with ambitions to go global. The CRM role focuses on developing campaigns, maintaining customer databases, and driving retention across channels to grow repeat purchases.

The ideal candidate has 2–4 years in CRM or customer engagement, strong data skills, and experience with CRM platforms. The position emphasizes collaboration with Marketing, E-commerce, Retail, and Sales teams and offers growth within a dynamic fashion company.

Qualifications

• 2–4 years of experience in CRM, Customer Loyalty, Digital Marketing, or Customer Engagement.
• Experience in retail, fashion, beauty, or FMCG is preferred.
• Strong analytical and data interpretation skills.
• Familiar with CRM platforms, customer databases, and campaign management tools.
• Proficient in Microsoft Excel/Google Sheets; data visualization skills are a plus.

Responsibilities

• Develop and execute CRM strategies and campaigns to increase retention and repeat purchases.
• Manage and maintain customer databases with accurate segmentation.
• Create segmentation based on purchase behavior, demographics, and engagement.
• Plan and execute CRM campaigns via WhatsApp, email, and other channels.
• Monitor performance and provide insights for improvement.
• Analyze customer behavior, purchasing patterns, retention, and customer lifetime value.
• Collaborate with Marketing, E-commerce, Retail, and Sales teams on customer-focused initiatives.
• Manage and optimize loyalty or membership programs.
• Prepare regular CRM reports and performance dashboards.
• Identify opportunities to improve engagement and conversion through data-driven initiatives.

Skills

CRM strategy

Data analysis

Campaign management

Communication

Independent work

Education

Bachelor's degree in Marketing, Business, Management, or related field

Tools

CRM platforms

Excel/Google Sheets

Data visualization tools

Job description

Develop and execute CRM strategies and campaigns to increase customer retention and repeat purchases.

Manage and maintain customer databases, ensuring data accuracy and proper segmentation.

Create customer segmentation based on purchase behavior, demographics, preferences, and engagement.

Plan and execute CRM campaigns through WhatsApp, email, and other relevant channels.

Monitor campaign performance and provide insights and recommendations for improvement.

Analyze customer behavior, purchasing patterns, retention, and customer lifetime value.

Collaborate with Marketing, E-commerce, Retail, and Sales teams to develop customer-focused initiatives.

Manage and optimize loyalty or membership programs.

Prepare regular CRM reports and performance dashboards.

Identify opportunities to improve customer engagement and conversion through data-driven initiatives.

Requirements

Bachelor's degree in Marketing, Business, Management, or a related field.

2–4 years of experience in CRM, Customer Loyalty, Digital Marketing, or Customer Engagement, preferably in retail, fashion, beauty, or FMCG.

Strong analytical and data interpretation skills.

Familiar with CRM platforms, customer databases, and campaign management tools.

Good understanding of customer segmentation and retention strategies.

Proficient in Microsoft Excel/Google Sheets; experience with data visualization tools is a plus.

Strong communication and interpersonal skills.

Detail-oriented, proactive, and able to work independently as well as collaboratively.

Passionate about customer experience and the retail/fashion industry.

3MONGKIS is a fast-growing fashion brand aiming to be the go-to fashion destination, catering to the diverse style preferences of the fashion-conscious generation.

While rooted in Jakarta and Bali, we are driven by the vision of becoming a global fashion brand. Our journey extends beyond borders as we set our sights on establishing our presence internationally, spreading our love for fashion to customers around the globe.

Join us on our journey as we continue to grow and shape the fashion landscape, captivating fashion-conscious individuals with our trendy yet quality products, affordable prices, and an abundance of love.

3MONGKIS is a fast-growing fashion brand aiming to be the go-to fashion destination, catering to the diverse style preferences of the fashion-conscious generation.

While rooted in Jakarta and Bali, we are driven by the vision of becoming a global fashion brand. Our journey extends beyond borders as we set our sights on establishing our presence internationally, spreading our love for fashion to customers around the globe.

Join us on our journey as we continue to grow and shape the fashion landscape, captivating fashion-conscious individuals with our trendy yet quality products, affordable prices, and an abundance of love.