Customer Relationship Management Sr. Specialist

Arya Noble; Jakarta Selatan; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Arya Noble is seeking a CRM Marketing professional in Jakarta to drive customer lifecycle initiatives across multiple channels. You will analyze data to optimize campaigns, develop segmentation strategies, and collaborate with internal and external teams to achieve business goals.

The role focuses on acquisition, retention, loyalty, and sales through cross-channel CRM programs, including e-commerce and influencer collaborations. Knowledge of beauty or related sectors is a plus.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–3 years' CRM, lifecycle marketing or digital marketing experience.
• Experience in beauty, FMCG, retail or ecommerce industries.
• Proficiency with CRM systems, data analysis and customer lifecycle management.

Responsibilities

• Analyze CRM campaign data to identify insights and recommend improvements to campaign performance and targeting.
• Develop CRM and customer lifecycle plans to drive acquisition, retention, loyalty and sales.
• Create customer segmentation and personalized communication strategies across CRM channels.
• Collaborate with internal and external stakeholders to achieve operational and business goals.
• Plan, execute, and optimize CRM campaigns across website and ecommerce channels.
• Manage CRM automation, customer journey flows, targeting, schedules and assets for timely campaigns.
• Monitor campaign performance, engagement metrics, database quality and delivery for effectiveness.
• Oversee e-commerce contact center operations to meet service standards.
• Control budgets for influencer, community, marketing activities, and CRM system development.

Skills

CRM System

Data Analysis

Customer Lifecycle Management

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Job description

Responsibilities

• Analyze CRM campaign data to identify insights and recommend improvements to campaign performance, customer targeting, and communication
• Develop CRM and customer lifecycle plans using customer insights and business goals to drive acquisition, retention, loyalty, and sales.
• Develop customer segmentation and personalized communication strategies across CRM channels to deliver relevant customer experiences.
• Maintain good relation and collaboration with internal and external parties to achive the operational & business goals.
• Plan, execute, and optimize CRM campaigns, including promotional, retention, reactivation, loyalty, cross-selling, upselling, and abandoned cart programs across official website and e-commerce channels.
• Manage CRM automation, customer journey flows, campaign targeting, communication schedules, and campaign assets to ensure timely and accurate campaign execution
• Monitor and evaluate CRM campaign performance, customer engagement metrics, database quality, and campaign delivery to ensure campaign effectiveness and achieve business targets
• Manage and maintain e-commerce contact center operations in accordance with established service standards and targets
• Ensure budget used for influencer, community, marketing activities needs, and developing CRM system is in accordance with plan.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communication, Digital Marketing, Management, or other relevant fields
• 2 - 3 years experience in CRM, Lifecycle Marketing, Digital Marketing, E-Commerce CRM, or Customer Engagement
• Experienced in beauty, FMCG, retail, or e-commerce industries.
• Proficient in CRM System, Data Analysis, Customer Lifecycle Management