CRM SPECIALIST

PT YAKIN BERTUMBUH SEKURITAS; Jakarta Barat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT YAKIN BERTUMBUH SEKURITAS is seeking a data-driven CRM Specialist to develop and implement engaging CRM strategies that boost customer engagement, retention, and loyalty. You will manage customer databases, segment audiences, and orchestrate multi-channel campaigns across email, WhatsApp, and push notifications.

Ideal candidates have a Bachelor's degree in Marketing or related field and 2+ years of CRM/digital marketing experience, with strong Excel/Sheets skills and familiarity with

Qualifications

• Bachelor's degree in Marketing, Business Management, Communications, Information Systems, or a related field.
• Minimum 2 years of experience in CRM, Digital Marketing, Customer Lifecycle Marketing, or a related role.
• Strong understanding of customer segmentation, campaign management, customer journeys, and retention strategies.
• Hands-on experience managing email marketing, WhatsApp campaigns, push notifications, or other CRM channels.
• Familiarity with CRM platforms, marketing automation tools, and campaign analytics.
• Proficient in Microsoft Excel or Google Sheets, with strong analytical skills.
• Good communication, coordination, and problem‑solving skills.
• Experience in financial services, banking, investment, or securities is an advantage.

Responsibilities

• Develop and implement CRM strategies to improve customer engagement, retention, and loyalty.
• Manage customer databases and perform customer segmentation based on customer profiles, behavior, and engagement.
• Plan, execute, and optimize CRM campaigns through email, WhatsApp, push notifications, and other digital communication channels.
• Develop customer lifecycle campaigns to support onboarding, activation, retention, and re-engagement.
• Monitor and analyze campaign performance using key metrics, including open rates, click-through rates, conversion rates, and retention rates.
• Analyze customer data to identify trends, improve customer journeys, and increase campaign effectiveness.
• Collaborate with Marketing, Sales, and other relevant teams to support business objectives.
• Prepare regular CRM performance reports and provide data-driven recommendations.

Skills

CRM

Customer segmentation

Campaign management

Data analysis

Marketing automation

Email marketing

WhatsApp campaigns

Push notifications

Customer journeys

Education

Bachelor's degree in Marketing/Business

Tools

CRM platforms

Job description

Job Description

Develop and implement CRM strategies to improve customer engagement, retention, and loyalty.

Manage customer databases and perform customer segmentation based on customer profiles, behavior, and engagement.

Plan, execute, and optimize CRM campaigns through email, WhatsApp, push notifications, and other digital communication channels.

Develop customer lifecycle campaigns to support onboarding, activation, retention, and re-engagement.

Monitor and analyze campaign performance using key metrics, including open rates, click-through rates, conversion rates, and retention rates.

Analyze customer data to identify trends, improve customer journeys, and increase campaign effectiveness.

Collaborate with Marketing, Sales, and other relevant teams to support business objectives.

Prepare regular CRM performance reports and provide data-driven recommendations.

Requirements

Bachelor's degree in Marketing, Business Management, Communications, Information Systems, or a related field.

Minimum 2 years of experience in CRM, Digital Marketing, Customer Lifecycle Marketing, or a related role.

Strong understanding of customer segmentation, campaign management, customer journeys, and retention strategies.

Hands-on experience managing email marketing, WhatsApp campaigns, push notifications, or other CRM channels.

Familiarity with CRM platforms, marketing automation tools, and campaign analytics.

Proficient in Microsoft Excel or Google Sheets, with strong analytical skills.

Good communication, coordination, and problem‑solving skills.

Experience in financial services, banking, investment, or securities is an advantage.

Preferred Candidate Profile

A proactive and data‑driven professional with strong CRM execution and analytical skills, capable of developing effective customer engagement strategies and contributing to business growth.