CRM Marketing

PT. Samudra Estetika Perkasa; Jakarta Pusat; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

PT. Samudra Estetika Perkasa in Jakarta is seeking a CRM Marketing Specialist to develop and execute campaigns that boost customer engagement, retention, and loyalty.

You will manage customer data, segment audiences, and run targeted campaigns across WhatsApp Business, email, and other CRM channels, collaborating with Digital Marketing to achieve promotional goals. The role requires a Bachelor’s degree and at least one year of CRM or retention marketing experience, with strong analytical skills

Qualifications

• Bachelor's degree in Marketing, Communication, or Business.
• 1+ year experience in CRM or retention marketing.
• Knowledge of customer lifecycle management and engagement metrics.
• Experience with CRM platforms and WhatsApp Marketing.
• Strong data interpretation and reporting skills.

Responsibilities

• Develop and execute CRM campaigns to boost engagement and loyalty.
• Manage customer databases and segmentation based on behavior.
• Plan campaigns via WhatsApp Business, email, and other channels.
• Monitor campaign performance and optimize for conversions and retention.
• Collaborate with marketing teams to align CRM initiatives with promotions.
• Provide data-driven recommendations in regular performance reports.

Skills

CRM marketing

Digital marketing

Retention marketing

Campaign planning

Customer segmentation

Data analysis

Excel/Sheets

Education

Bachelor's degree in Marketing/Communication/Business or related fields

Tools

WhatsApp Business/API

CRM platforms

Email marketing tools

Marketing automation tools

Job description

Responsibilities

• Develop and execute CRM marketing campaigns to increase customer engagement, retention, repeat purchases, and customer loyalty.
• Manage customer databases and perform segmentation based on customer behavior, transaction history, and purchasing patterns.
• Plan and execute targeted marketing campaigns through WhatsApp Business/API, email marketing, and other CRM channels.
• Develop customer lifecycle strategies, including customer acquisition support, onboarding, retention, reactivation, and loyalty programs.
• Collaborate with Digital Marketing and other related teams to align CRM initiatives with ongoing promotions and marketing objectives.
• Monitor and analyze CRM campaign performance, including conversion rate, repeat purchase rate, customer retention, and campaign effectiveness.
• Identify opportunities for upselling and cross-selling to maximize customer lifetime value.
• Prepare regular CRM performance reports and provide data-driven recommendations for campaign optimization.

Requirements

• Bachelor's degree in Marketing, Communication, Business, or related fields.
• Minimum 1 year of experience in CRM Marketing, Digital Marketing, Retention Marketing, or related roles.
• Good understanding of digital marketing strategies, customer lifecycle management, and customer engagement.
• Experienced in managing CRM campaigns, customer segmentation, and targeted marketing communications.
• Familiar with CRM platforms, WhatsApp Business, email marketing, or marketing automation tools.
• Strong analytical skills with the ability to interpret customer data and campaign performance.
• Proficient in Microsoft Excel or Google Sheets for database management and reporting.
• Understanding of key marketing metrics such as conversion rate, retention rate, repeat purchase rate, and customer lifetime value is preferred.
• Creative, detail-oriented, target-driven, and able to collaborate across teams.