Lifecycle CRM Marketing Specialist

PT. Samudra Estetika Perkasa; Jakarta Pusat; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

PT. Samudra Estetika Perkasa in Jakarta is seeking a CRM Marketing Specialist to develop and execute campaigns that boost customer engagement, retention, and loyalty.

You will manage customer data, segment audiences, and run targeted campaigns across WhatsApp Business, email, and other CRM channels, collaborating with Digital Marketing to achieve promotional goals. The role requires a Bachelor’s degree and at least one year of CRM or retention marketing experience, with strong analytical skills

Qualifications

• Bachelor's degree in Marketing, Communication, or Business.
• 1+ year experience in CRM or retention marketing.
• Knowledge of customer lifecycle management and engagement metrics.
• Experience with CRM platforms and WhatsApp Marketing.
• Strong data interpretation and reporting skills.

Responsibilities

• Develop and execute CRM campaigns to boost engagement and loyalty.
• Manage customer databases and segmentation based on behavior.
• Plan campaigns via WhatsApp Business, email, and other channels.
• Monitor campaign performance and optimize for conversions and retention.
• Collaborate with marketing teams to align CRM initiatives with promotions.
• Provide data-driven recommendations in regular performance reports.

Skills

CRM marketing

Digital marketing

Retention marketing

Campaign planning

Customer segmentation

Data analysis

Excel/Sheets

Education

Bachelor's degree in Marketing/Communication/Business or related fields

Tools

WhatsApp Business/API

CRM platforms

Email marketing tools

Marketing automation tools

Job description

PT. Samudra Estetika Perkasa in Jakarta is seeking a CRM Marketing Specialist to develop and execute campaigns that boost customer engagement, retention, and loyalty.

You will manage customer data, segment audiences, and run targeted campaigns across WhatsApp Business, email, and other CRM channels, collaborating with Digital Marketing to achieve promotional goals. The role requires a Bachelor’s degree and at least one year of CRM or retention marketing experience, with strong analytical skills