Creative Director - Specializing in Social Media ADS

SPIRAL SFS Group Indonesia; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 290,160,000 - 580,320,000; Full time

Job summary

SPIRAL SFS Group Indonesia is seeking a Creative Director to architect high-converting ad creatives that drive direct sales across Meta and TikTok platforms. You will lead designers, videographers, and editors with a Spartan mentality focused on speed, testing, and results.

You will evaluate performance data to decide between aesthetics and effectiveness, and you will relentlessly optimize campaigns while fostering a fast, data-driven culture across the team.

Qualifications

• Portfolio of results showing creatives who made sales.
• Strong copywriting that drives headlines and scripts.
• Deep familiarity with TikTok, Instagram Reels, and YouTube Shorts.

Responsibilities

• Ad concept ideation for Meta Ads and TikTok Ads.
• Lead creative testing and A/B strategies for hooks, thumbnails, and CTAs.
• Manage the workflow of designers, video editors, and content creators to meet briefs on time.
• Act as final gatekeeper ensuring ads meet strategic goals before going live.

Skills

Portfolio of results

Copywriting mastery

Platform native

Leadership experience

Hustle

Job description

*Type of video: ADS (Social Media/E-Commerce)

*MUST attach portfolio that contained E-COMMERCE/SOCIAL MEDIA ADS

As our Creative Director, you have two obsessions:

• Get the Click: Architect high-converting ad creatives that drive direct sales (ROAS).
• As you will lead our creative team (designers, videographers, editors) with a "Spartan Mentality" prioritizing speed, testing, and winning results over ego and aesthetic perfection.

Here are a few of our visions:

• Data Over Ego: If an "ugly" ad converts better than a "beautiful" one, we run the ugly one. You must be willing to kill your darlings based on data.
• Speed & Volume: We need high-volume testing of hooks, angles, and formats.
• Thick Skin: We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.
• Trend Hunter: You don't just watch Tik Tok; you analyze why it's viral and adapt it to our brand instantly.

Key Responsibilities

A. Conversion Performance Marketing

• Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.
• Creative Testing: Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.
• Team Command: Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.
• Quality Control: You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.

Requirements:

• Portfolio of Results: We don't just want to see a showreel. We want to see creatives who made sales
• Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.
• Platform Native: You live and breathe Tik Tok, Instagram Reels, and YouTube Shorts. You understand the nuances of each platform's algorithm.
• Leadership Experience: Proven experience in managing creative talent and keeping high morale under pressure.
• Hustle: Willing to pick up a camera or write a script yourself if the situation demands it.