Creative Director (Social Media ADS)

Sentri Fortuna Sejahtera; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Sentri Fortuna Sejahtera is seeking a Creative Director to spearhead performance-driven social media campaigns. You will lead designers, videographers, and editors to craft high-volume, sales-focused ads for TikTok, Instagram Reels, and YouTube Shorts, balancing data insights with bold creative concepts.

Own the creative process from concept through production, establish a rapid feedback loop, and ensure every asset aligns with strategic goals and brand standards while driving ROAS.

Qualifications

• Portfolio showing sales-driven creatives and demonstrated results.
• Platform-native knowledge for TikTok, Instagram Reels, YouTube Shorts.
• Experience leading creative teams under pressure and delivering on brief.

Responsibilities

• Develop winning ad concepts for Meta Ads (IG/FB) and TikTok Ads.
• Lead the A/B testing strategy for creatives and optimize hooks, thumbnails, CTAs.
• Manage the workflow of designers, videographers, and content creators; ensure timely delivery and quality.

Skills

Leadership

Copywriting

Platform mastery

Creative Direction

Data-driven

Job description

*Type of video's scope: Social Media/E-commerce ADS

*Must submit Portfolio that contained (ADS)

Here are a few of our visions

Data Over Ego: If an "ugly" ad converts better than a "beautiful" one, we run the ugly one. You must be willing to kill your darlings based on data.

Speed & Volume: We need high-volume testing of hooks, angles, and formats.

Thick Skin: We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.

Trend Hunter: You don't just watch TikTok; you analyze why it’s viral and adapt it to our brand instantly.

As our Creative Director, you have two obsessions:

Get the Click: Architect high-converting ad creatives that drive direct sales (ROAS).

As you will lead our creative team (designers, videographers, editors) with a "Spartan Mentality" prioritizing speed, testing, and winning results over ego and aesthetic perfection.

Requirements

Portfolio of Results: We don't just want to see a showreel. We want to see creatives who made sales.

Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.

Platform Native: You live and breathe TikTok, Instagram Reels, and YouTube Shorts. You understand the nuances of each platform's algorithm.

Leadership Experience: Proven experience in managing creative talent and keeping high morale under pressure.

The "Hustle": Willing to pick up a camera or write a script yourself if the situation demands it.

Key Responsibilities

Conversion Performance Marketing

Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.

Creative Testing: Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.

Leadership & Production

Team Command: Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.

Quality Control: You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.