Freelance Copywriter

Astro Indonesia; Jakarta Barat; On-site; IDR 89,280,000 - 145,080,000; Full time

Job summary

Astro Indonesia is seeking a talented copywriter to develop compelling, concise copy for social media and digital ad videos across platforms including Meta, TikTok, and YouTube. You will craft hooks, captions, CTAs, and end frames for short-form formats.

Collaborate with Creative Leads, Designers, Video Editors, and Performance Marketing to translate briefs into stories that engage audiences. Build organic content and ensure alignment with brand guidelines and campaign goals; manage projects in

Qualifications

• Proven portfolio showcasing short-form video scripts, ad copy, and social media content.

Responsibilities

• Develop compelling, concise, and performance-driven copy for social media and digital ad videos across platforms such as Meta (Instagram, Facebook), TikTok, YouTube, and other paid media channels.

Skills

Copywriting

Short-form video scripts

Brand voice

Portfolio development

Storytelling

Education

Bachelor's degree in Marketing or related field

Tools

Jira

AI writing tools

Job description

• Develop compelling, concise, and performance-driven copy for social media and digital ad videos across platforms such as


• Meta (Instagram,


• Facebook), TikTok, YouTube, and other paid media channels.


• Write strong hooks, opening lines, CTAs, supers, captions, and end frames optimized for short-form video formats.


• Collaborate closely with Creative Leads, Graphic Designers, Video Editors, and Performance Marketing teams to translate


• briefs into effective storytelling.


• Craft copy for organic social media content, including captions, reels, stories, and carousel posts.


• Ensure all copy aligns with brand guidelines, campaign objectives, and platform best practices.


• Manage copywriting projects through Jira, from crafting copy to assigning tasks and coordinating with the Design team.

Job Description

• Develop compelling, concise, and performance-driven copy for social media and digital ad videos across platforms such as


• Meta (Instagram,


• Facebook), TikTok, YouTube, and other paid media channels.


• Write strong hooks, opening lines, CTAs, supers, captions, and end frames optimized for short-form video formats.


• Collaborate closely with Creative Leads, Graphic Designers, Video Editors, and Performance Marketing teams to translate


• briefs into effective storytelling.


• Craft copy for organic social media content, including captions, reels, stories, and carousel posts.


• Ensure all copy aligns with brand guidelines, campaign objectives, and platform best practices.


• Manage copywriting projects through Jira, from crafting copy to assigning tasks and coordinating with the Design team.

Minimum Qualifications

• Proven portfolio showcasing short-form video scripts, ad copy, and social media content.


• Ability to write clear, witty, and persuasive copy with strong hooks and CTAs.


• Bachelor's degree in Marketing, Business, or a related field.


• Experience working with creative or performance teams in fast-paced production environments.


• Experience using AI writing tools (e.g., ChatGPT or similar) to accelerate copy ideation, generate variations, and support


• production scale.


• Able to manage multiple projects, meet deadlines, and handle feedback constructively.