Creative Director — AI & FMCG (Senior Level)

Noraa & Co.; Jakarta Pusat; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

Noraa & Co. in Jakarta is seeking a senior Creative Director with a proven FMCG background and hands-on expertise in AI-enabled creativity. You will lead creative strategy, oversee multidisciplinary teams, and translate insights into integrated campaigns that balance originality with commercial goals.

The role demands strong storytelling, strategic thinking, and a track record of delivering high-quality work across channels, while ensuring responsible AI usage and brand consistency.

Qualifications

• Proven senior-level experience in creative direction with a strong FMCG portfolio.
• Ability to develop brand-building ideas grounded in consumer insight.
• Advanced hands-on expertise using AI in the creative process across ideation to production.
• Strong capabilities in concept development, art direction, storytelling, and integrated campaigns.
• Experience leading creative teams from brief to final delivery.
• Ability to balance creative ambition with commercial objectives and production constraints.
• Excellent presentation, stakeholder management and creative leadership.
• Sound judgment evaluating AI output for originality, relevance and brand suitability.

Responsibilities

• Lead strategy, concept development, and execution for FMCG brands across channels.
• Translate insights and objectives into compelling integrated campaigns.
• Apply AI tools across research, ideation, copy, visuals, storyboard, and production.
• Establish AI-enabled workflows to improve quality and efficiency.
• Maintain high creative standards across identity, storytelling, and execution.
• Lead multidisciplinary teams with clear direction and feedback.
• Collaborate with brand, marketing, commercial, and production stakeholders.
• Present concepts persuasively with strategic rationale.
• Oversee internal and external partners to ensure consistency and timely delivery.
• Ensure responsible AI use including asset rights and human review of content.

Skills

Creative Direction

FMCG Brand Experience

AI in Creative

Team Leadership

Campaign Execution

Tools

AI Tools

Job description

Role Overview

We are seeking a senior Creative Director with strong FMCG experience and advanced, hands‑on expertise in using AI across the creative process.

This role combines strategic brand thinking, exceptional creative judgment, and the ability to turn AI capabilities into compelling, commercially relevant work. The ideal candidate can lead creative teams, develop distinctive campaigns, and integrate AI into ideation and production without compromising brand consistency, originality, or quality.

Additional experience in a creative, advertising, or integrated marketing agency is highly desirable.

Key Responsibilities

• Lead creative strategy, concept development, and execution for FMCG brands across relevant marketing channels.
• Translate consumer insights, brand positioning, and business objectives into compelling creative ideas and integrated campaigns.
• Apply AI tools throughout the creative workflow, including research, ideation, copy development, visual exploration, storyboarding, and content production.
• Establish practical AI-enabled workflows that improve creative quality, production efficiency, and the ability to develop and test variations.
• Maintain strong creative standards across visual identity, storytelling, copy, art direction, and campaign execution.
• Guide and develop multidisciplinary creative teams, providing clear direction and constructive feedback.
• Collaborate with brand, marketing, commercial, and production stakeholders to ensure creative work supports business priorities.
• Present creative concepts and recommendations persuasively, explaining their strategic rationale and intended consumer impact.
• Oversee internal and external creative partners to maintain consistency, quality, and timely delivery.
• Ensure responsible use of AI, including appropriate handling of confidential information, asset rights, licensing, and human review of generated content.

Requirements

• Proven senior-level experience in creative direction, with a strong portfolio of work for FMCG brands.
• Demonstrated ability to develop brand-building ideas and campaigns grounded in consumer understanding.
• Advanced, hands‑on expertise in AI-enabled creative work, supported by real projects—not only general familiarity with AI tools.
• Strong capabilities in concept development, art direction, storytelling, and integrated campaign execution.
• Experience leading creative teams and managing work from initial brief through final delivery.
• Ability to balance creative ambition with commercial objectives, production constraints, and brand requirements.
• Strong presentation, stakeholder management, and creative leadership skills.
• Sound judgment in evaluating AI-generated output for originality, relevance, accuracy, and brand suitability.

Preferred Qualifications

• Additional experience within a creative, advertising, or integrated marketing agency, particularly on FMCG accounts.
• Experience developing campaigns across multiple FMCG categories or brands.
• Experience introducing AI workflows, building creative playbooks, or training teams in effective AI adoption.
• Understanding of how creative testing and campaign performance insights can inform stronger work.

Portfolio Expectations

• FMCG campaigns and their personal contribution to the creative direction.
• Examples of AI-assisted work, explaining the tools used, workflow, human input, and final output.
• Evidence of how AI improved creative possibilities, quality, or production efficiency.
• Experience maintaining a coherent brand identity across channels and creative formats.