Creative Director — AI & FMCG

Noraa-; Jakarta Pusat; On-site; IDR 450,000,000 - 750,000,000; Full time

Job summary

Noraa-, based in Jakarta, is seeking a Senior Creative Director with deep FMCG experience and hands-on AI expertise to lead bold campaigns. You will shape brand ideas, guide creative teams, and drive production from concept through delivery while ensuring consistency and impact.

The role emphasizes strategic brand thinking, original creative judgment, and responsible AI use across ideation and production to deliver commercially compelling work.

Qualifications

• Senior-level experience in creative direction with a strong FMCG portfolio.
• Ability to translate consumer insights into distinctive brand campaigns.
• Advanced hands-on expertise in AI-enabled creative workflows.

Responsibilities

• Lead strategy, concept development and execution for FMCG brands across channels.
• Translate insights and objectives into integrated campaigns.
• Apply AI tools across research, ideation, copy, visuals, and production.
• Establish AI-enabled workflows to improve quality and efficiency.
• Maintain brand identity, storytelling, and campaign integrity.

Skills

Creative direction

FMCG brand experience

AI in creativity

Team leadership

Brand strategy

Presentation

Stakeholder management

Tools

Adobe Creative Suite

Job description

Role Overview

We are seeking a senior Creative Director with strong FMCG experience and advanced, hands‑on expertise in using AI across the creative process.

This role combines strategic brand thinking, exceptional creative judgment, and the ability to turn AI capabilities into compelling, commercially relevant work. The ideal candidate can lead creative teams, develop distinctive campaigns, and integrate AI into ideation and production without compromising brand consistency, originality, or quality.

Additional experience in a creative, advertising, or integrated marketing agency is highly desirable.

Key Responsibilities

• Lead creative strategy, concept development, and execution for FMCG brands across relevant marketing channels.
• Translate consumer insights, brand positioning, and business objectives into compelling creative ideas and integrated campaigns.
• Apply AI tools throughout the creative workflow, including research, ideation, copy development, visual exploration, storyboarding, and content production.
• Establish practical AI-enabled workflows that improve creative quality, production efficiency, and the ability to develop and test variations.
• Maintain strong creative standards across visual identity, storytelling, copy, art direction, and campaign execution.
• Guide and develop multidisciplinary creative teams, providing clear direction and constructive feedback.
• Collaborate with brand, marketing, commercial, and production stakeholders to ensure creative work supports business priorities.
• Present creative concepts and recommendations persuasively, explaining their strategic rationale and intended consumer impact.
• Oversee internal and external creative partners to maintain consistency, quality, and timely delivery.
• Ensure responsible use of AI, including appropriate handling of confidential information, asset rights, licensing, and human review of generated content.

Requirements

• Proven senior-level experience in creative direction, with a strong portfolio of work for FMCG brands.
• Demonstrated ability to develop brand-building ideas and campaigns grounded in consumer understanding.
• Advanced, hands‑on expertise in AI-enabled creative work, supported by real projects—not only general familiarity with AI tools.
• Strong capabilities in concept development, art direction, storytelling, and integrated campaign execution.
• Experience leading creative teams and managing work from initial brief through final delivery.
• Ability to balance creative ambition with commercial objectives, production constraints, and brand requirements.
• Strong presentation, stakeholder management, and creative leadership skills.
• Sound judgment in evaluating AI-generated output for originality, relevance, accuracy, and brand suitability.

Preferred Qualifications

• Additional experience within a creative, advertising, or integrated marketing agency, particularly on FMCG accounts.
• Experience developing campaigns across multiple FMCG categories or brands.
• Experience introducing AI workflows, building creative playbooks, or training teams in effective AI adoption.
• Understanding of how creative testing and campaign performance insights can inform stronger work.

Portfolio Expectations

• FMCG campaigns and their personal contribution to the creative direction.
• Examples of AI-assisted work, explaining the tools used, workflow, human input, and final output.
• Evidence of how AI improved creative possibilities, quality, or production efficiency.
• Experience maintaining a coherent brand identity across channels and creative formats.