Senior AI-Driven Creative Director — FMCG Campaigns

Noraa & Co.; Jakarta Pusat; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

Noraa & Co. in Jakarta is seeking a senior Creative Director with a proven FMCG background and hands-on expertise in AI-enabled creativity. You will lead creative strategy, oversee multidisciplinary teams, and translate insights into integrated campaigns that balance originality with commercial goals.

The role demands strong storytelling, strategic thinking, and a track record of delivering high-quality work across channels, while ensuring responsible AI usage and brand consistency.

Qualifications

• Proven senior-level experience in creative direction with a strong FMCG portfolio.
• Ability to develop brand-building ideas grounded in consumer insight.
• Advanced hands-on expertise using AI in the creative process across ideation to production.
• Strong capabilities in concept development, art direction, storytelling, and integrated campaigns.
• Experience leading creative teams from brief to final delivery.
• Ability to balance creative ambition with commercial objectives and production constraints.
• Excellent presentation, stakeholder management and creative leadership.
• Sound judgment evaluating AI output for originality, relevance and brand suitability.

Responsibilities

• Lead strategy, concept development, and execution for FMCG brands across channels.
• Translate insights and objectives into compelling integrated campaigns.
• Apply AI tools across research, ideation, copy, visuals, storyboard, and production.
• Establish AI-enabled workflows to improve quality and efficiency.
• Maintain high creative standards across identity, storytelling, and execution.
• Lead multidisciplinary teams with clear direction and feedback.
• Collaborate with brand, marketing, commercial, and production stakeholders.
• Present concepts persuasively with strategic rationale.
• Oversee internal and external partners to ensure consistency and timely delivery.
• Ensure responsible AI use including asset rights and human review of content.

Skills

Creative Direction

FMCG Brand Experience

AI in Creative

Team Leadership

Campaign Execution

Tools

AI Tools

Job description

Noraa & Co. in Jakarta is seeking a senior Creative Director with a proven FMCG background and hands-on expertise in AI-enabled creativity. You will lead creative strategy, oversee multidisciplinary teams, and translate insights into integrated campaigns that balance originality with commercial goals.

The role demands strong storytelling, strategic thinking, and a track record of delivering high-quality work across channels, while ensuring responsible AI usage and brand consistency.