Senior Creative Director: AI-Driven FMCG Campaigns

Noraa & Co.; Indonesia; On-site; IDR 800,000,000 - 1,200,000,000; Full time

Job summary

Noraa & Co. is seeking a senior Creative Director with FMCG experience and hands-on AI expertise to lead the creative process from strategy to execution. This role blends strategic brand thinking with strong creative judgment to turn AI into compelling, commercially relevant work.

You will guide multidisciplinary teams, develop distinctive campaigns, ensure brand consistency, and oversee AI-enabled ideation and production while maintaining quality and originality.

Qualifications

• Senior-level experience in creative direction with FMCG portfolio.
• Advanced, hands-on AI-enabled creative work with real projects.
• Strong concept development, art direction, storytelling.
• Experience leading teams from brief to delivery.

Responsibilities

• Lead creative strategy and execution for FMCG brands.
• Translate insights into integrated campaigns.
• Apply AI across research, ideation, and production.
• Establish AI-enabled workflows to boost quality and efficiency.
• Maintain brand identity across channels.
• Mentor multidisciplinary creative teams.
• Collaborate with stakeholders to align with business priorities.
• Ensure responsible AI use and content rights.

Skills

Creative direction

AI in creative work

Brand storytelling

Campaign execution

Team leadership

Stakeholder management

Presentation skills

Job description

Noraa & Co. is seeking a senior Creative Director with FMCG experience and hands-on AI expertise to lead the creative process from strategy to execution. This role blends strategic brand thinking with strong creative judgment to turn AI into compelling, commercially relevant work.

You will guide multidisciplinary teams, develop distinctive campaigns, ensure brand consistency, and oversee AI-enabled ideation and production while maintaining quality and originality.