Social Media Strategist

PT Kaya Global Network; Jakarta Pusat; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

PT Kaya Global Network, Jakarta-based influencer and KOL agency, seeks a Social Media Planner to develop strategies, content pillars, and platform approaches aligned with client objectives. You will conduct audience research, trend monitoring, and KPI setting to drive growth.

You will collaborate with Creative, Account, and KOL teams to ensure cohesive campaigns, analyze performance, and present insights to stakeholders. Fresh graduates with internship experience are welcome.

Qualifications

• Bachelor's degree in Communications, Marketing, Digital Marketing, or a related field.
• 1–2 years in social media or digital marketing; internships welcome.
• Good understanding of social media platforms, content formats, and digital trends.
• Able to conduct audience research, competitor analysis, and trend monitoring.
• Familiar with content planning, content pillars, calendars, and campaign briefs.
• Strong analytical skills with the ability to interpret social media metrics and prepare performance reports.
• Good communication, creative thinking, and collaboration skills; portfolio required.

Responsibilities

• Develop social media strategies, content pillars, and platform approaches based on client objectives.
• Conduct audience research, competitor analysis, and trend monitoring to identify opportunities.
• Define social media objectives, KPIs, and performance targets.
• Establish content direction and messaging guidelines for the Creative and Social Media teams.
• Collaborate with Account, Creative, and KOL teams to align social media plans with campaign objectives.
• Analyze social media performance, audience behavior, and campaign results.
• Evaluate performance against KPIs and recommend strategic improvements.
• Identify opportunities to improve content effectiveness, engagement, and audience growth.
• Prepare social media strategy reports and campaign evaluations.
• Present insights and recommendations to relevant stakeholders.
• Monitor platform trends and recommend strategic adjustments.

Job description

• Develop social media strategies, content pillars, and platform approaches based on client objectives.
• Conduct audience research, competitor analysis, and trend monitoring to identify opportunities.
• Define social media objectives, KPIs, and performance targets.

Content Planning & Direction

• Establish content direction and messaging guidelines for the Creative and Social Media teams.
• Collaborate with Account, Creative, and KOL teams to align social media plans with campaign objectives.

Performance Analysis & Optimization

• Analyze social media performance, audience behavior, and campaign results.
• Evaluate performance against KPIs and recommend strategic improvements.
• Identify opportunities to improve content effectiveness, engagement, and audience growth.

Reporting & Evaluation

• Prepare social media strategy reports and campaign evaluations.
• Present insights and recommendations to relevant stakeholders.
• Monitor platform trends and recommend strategic adjustments.

Requirements

• Bachelor's degree in Communications, Marketing, Digital Marketing, or a related field.
• 1–2 years of experience in social media or digital marketing; fresh graduates with relevant internship experience are welcome.
• Good understanding of social media platforms, content formats, and digital trends.
• Able to conduct audience research, competitor analysis, and trend monitoring.
• Familiar with content planning, content pillars, content calendars, and campaign briefs.
• Strong analytical skills with the ability to interpret social media metrics and prepare performance reports.
• Good communication, creative thinking, and collaboration skills. Portfolio showcasing relevant social media projects or campaign work is required.

Kaya Management is a reliable and trustworthy Influencer and KOL agency based in Jakarta, Indonesia. We provide Influencer and Key Opinion Leaders that can be used for a variety of promotions on any digital and social media platform. With varied niches and personas such as beauty, lifestyle, fashion, foodies, automotive, etc.

Creative and Digital Marketing Agency

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