Social Media Specialist

PT. Youwez Kreasi Digital; Jakarta Selatan; On-site; IDR 72,000,000 - 120,000,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative work environment

Diverse client projects

Career progression

Flexible work arrangements

Health benefits

Innovative team culture

Job summary

PT. Youwez Kreasi Digital, a Jakarta-based digital creative agency, seeks a skilled Social Media Specialist. You will develop and execute strategies across major platforms, build authentic brand communities, and drive meaningful conversations for diverse clients in a full‑time role located in Jakarta Selatan.

The position emphasizes data-driven content, collaboration, and delivering tangible digital success, with opportunities for growth and professional development within a dynamic team.

Qualifications

• 1–2 years of professional experience in social media within an agency or in‑house marketing environment.
• Proven ability to manage accounts across multiple platforms and grow engagement.
• Strong understanding of platform algorithms and content strategies for diverse audiences.
• Excellent written and verbal communication with on‑brand content creation.

Responsibilities

• Develop and implement integrated social media strategies aligned with client objectives and marketing goals.
• Create, curate, and manage content across Facebook, Instagram, TikTok, LinkedIn, and more.
• Plan and execute campaigns with calendars, posting schedules, and timelines.
• Monitor performance with analytics and report on engagement, reach, follower growth, and conversions.
• Engage with communities by responding to comments and messages promptly.
• Stay updated on trends and platform changes to optimize content performance.
• Identify opportunities for influencer partnerships and paid campaigns.
• Conduct competitor analysis and share insights on best practices.
• Provide social media training and guidance to clients.

Skills

Social media strategy

Audience growth

Content creation

Communication

Tools

Hootsuite

Buffer

Sprout Social

Canva

Adobe Creative Suite

Job description

About us

PT. Youwez Kreasi Digital is a dynamic digital creative agency based in Jakarta Selatan, dedicated to helping brands build meaningful connections with their audiences through innovative marketing and communications strategies. We specialise in brand management and digital transformation, working with diverse clients across various industries to create compelling brand narratives and engage communities in the digital space. Our team is passionate about creativity, data-driven insights and delivering exceptional results that drive business growth.

About the role

We are seeking a talented and creative Social Media Specialist to join our team at PT. Youwez Kreasi Digital. This is a full-time position based in Jakarta Selatan, Jakarta Raya. In this role, you will be responsible for developing and executing comprehensive social media strategies that elevate our clients' brand presence and engagement across multiple platforms. You will play a key strategic role in building authentic brand communities, driving meaningful conversations and translating brand objectives into compelling digital content. This position offers the opportunity to work on diverse projects with innovative brands and make a tangible impact on their digital success.

Key responsibilities

• Develop and implement integrated social media strategies aligned with client brand objectives and overall marketing goals
• Create, curate and manage engaging content across multiple social media platforms, including Facebook, Instagram, TikTok, LinkedIn and other emerging platforms
• Plan and execute social media campaigns, including content calendars, posting schedules and campaign timelines
• Monitor social media performance using analytics tools and provide regular reports on key metrics such as engagement rates, reach, follower growth and conversion performance
• Manage community engagement by responding to comments, messages and inquiries in a timely and professional manner
• Stay current with social media trends, platform updates and algorithm changes to optimise content performance
• Identify opportunities for influencer partnerships and paid social advertising to expand brand reach
• Conduct competitor analysis and provide insights on best practices and emerging trends in the industry
• Support clients with social media training and guidance on best practices

What we're looking for

• 1-2 years of professional experience working as a Social Media Specialist, Social Media Manager or similar role in an agency or in-house marketing environment
• Proven expertise in managing social media accounts across multiple platforms with demonstrated success in growing audiences and increasing engagement rates
• Strong understanding of social media algorithms, platform-specific best practices and content strategies for different audience demographics
• Excellent written and verbal communication skills with the ability to create compelling, on-brand content that resonates with target audiences
• Proficiency with social media management tools such as Hootsuite, Buffer, Sprout Social or similar platforms
• Experience with social media analytics and reporting tools to track and interpret performance data
• Creative mindset with the ability to develop innovative campaign ideas and think outside the box
• Strong project management skills with the ability to handle multiple client accounts simultaneously and meet tight deadlines
• Familiarity with graphic design tools such as Canva, Adobe Creative Suite or similar software
• Fluency in Indonesian and English (both written and spoken)
• Experience with paid social advertising (Facebook Ads, Instagram Ads) is highly desirable
• Knowledge of content creation tools including video editing and photography is advantageous

What we offer

• Competitive salary package commensurate with experience and qualifications
• Opportunities for professional development and training in the latest social media tools
• Collaborative and creative work environment where your ideas are valued and encouraged
• Exposure to diverse, high-profile client projects across multiple industries
• Career progression opportunities within a growing digital agency
• Flexible work arrangements to support work-life balance
• Health and wellness benefits package
• A dynamic team culture that celebrates innovation and creative excellence