Digital & Media Manager

Dexa Group; Tangerang; Híbrido; IDR 120.000.000 - 240.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Hybrid work model

Competitive salary

Descripción de la vacante

Dexa Group in Tangerang, Indonesia, is seeking a creative Social Media & PR Specialist to manage online presence and drive brand awareness through innovative social media and PR strategies. The role blends remote work with required in-office collaboration in Tangerang.

The ideal candidate has 2-4 years in social media management and public relations, excellent Indonesian writing, and familiarity with tools like Hootsuite, Buffer, and analytics platforms. Experience in e-commerce is a plus.

Formación

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field.
• 2-4 years of experience in social media management and/or public relations.
• Proven ability to create engaging social media content and manage online communities.

Responsabilidades

• Develop and implement engaging social media strategies across platforms (Instagram, Facebook, X, LinkedIn, TikTok).
• Create compelling platform-specific content, including graphics, videos, and copy.
• Monitor channels, respond to comments/messages, and foster community interaction.
• Manage online reputation, monitor brand mentions, and address feedback or concerns.
• Execute PR activities, including drafting press releases, pitching stories to media, and handling media inquiries.
• Collaborate with marketing to align social media and PR with campaigns.
• Track and analyze performance metrics, providing reports and insights.
• Identify and engage with relevant influencers and brand advocates.
• Stay updated on social media trends and PR best practices.
• Support planning and execution of online and offline brand events.

Conocimientos

Social media management

Content creation

Community management

English proficiency

Bahasa Indonesia fluency

Analytics

Influencer outreach

Educación

Bachelor's degree in Marketing/Communications/Digital Media

Herramientas

Hootsuite

Buffer

Google Analytics

Descripción del empleo

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About the Role

Our client, a dynamic e-commerce platform with a strong presence in Tangerang, is seeking a creative and strategic Social Media & PR Specialist to join their marketing team. This hybrid role allows for flexibility, blending remote work with essential in-office collaboration in Tangerang. You will be at the forefront of managing our client’s online reputation, engaging with their community, and driving brand awareness through innovative social media and public relations strategies. The ideal candidate is passionate about digital trends, possesses excellent content creation skills, and has a proven ability to manage social media communities and execute PR initiatives.

Key Responsibilities

• Develop and implement engaging social media strategies across various platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Create compelling, platform-specific content, including graphics, videos, and copy, to drive engagement and brand visibility.
• Monitor social media channels, respond to comments and messages promptly, and foster community interaction.
• Manage online reputation, monitor brand mentions, and proactively address customer feedback or concerns.
• Execute public relations activities, including drafting press releases, pitching stories to media, and managing media inquiries.
• Collaborate with the marketing team to ensure social media and PR efforts are aligned with overall campaign objectives.
• Track and analyze social media performance metrics and PR campaign results, providing regular reports and insights.
• Identify and engage with relevant influencers and brand advocates.
• Stay up-to-date with the latest social media trends, platform updates, and PR best practices.
• Support the planning and execution of online and offline brand events.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field.
• 2-4 years of experience in social media management and/or public relations.
• Proven ability to create engaging social media content and manage online communities.
• Excellent written and verbal communication skills in Bahasa Indonesia; English proficiency is a plus.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Familiarity with PR outreach and media relations principles.
• Strong understanding of digital marketing trends and SEO basics.
• Creative thinking and excellent storytelling abilities.
• Ability to work effectively in a hybrid environment, demonstrating strong time management and organizational skills.
• Experience within the e-commerce industry is a plus.

Benefits

Our client offers a competitive salary, comprehensive health benefits, and opportunities for professional development. This hybrid role in Tangerang provides a dynamic work environment where you can make a significant impact on brand growth and online presence. Enjoy the flexibility of remote work combined with the collaborative energy of an office setting.