Creative Content Specialist

Hita; Lombok; On-site; IDR 120,000,000 - 160,000,000; Full time

Job summary

Hita in Lombok seeks a creative, hands-on content creator to shape its online presence. You will independently film and edit short-form videos, capture architecture and local culture, and craft English captions that tell the Hita story across channels.

You will work with the founders and creative team from Are Guling/Lombok to build a distinctive brand presence, ensure a cohesive visual style, and develop campaigns ahead of opening while ensuring authentic content that resonates with audiences.

Qualifications

• At least 3 years of relevant professional experience in content creation, digital media or related field.
• Independent filming and editing of short-form videos from concept to final edit.
• Strong spoken and written English.
• Understanding of what makes digital content engage and stop-scrolling audiences.
• Good eye for design, photography, composition and visual storytelling.
• Creative, proactive mindset with ability to work independently.
• Ability to translate brand personality into engaging, authentic content.
• Ability to create content that feels genuine and not overly promotional.
• Must be able to work from the office in Kuta, Lombok.

Responsibilities

• Develop creative ideas for digital content and shape Hita's online presence.
• Film and edit Reels, Stories and other short-form videos from concept to completion.
• Capture photography of architecture, interiors, construction, local culture and experiences around Lombok.
• Write engaging English captions and communicate Hita's story clearly.
• Maintain a consistent visual style and editorial direction across digital channels.
• Plan creative campaigns to build awareness and anticipation before opening.
• Monitor content performance and use audience insights to improve future content.
• Collaborate with founders, architects and creative team to bring ideas to life.

Skills

Content creation

Video editing

Photography

Storytelling

English proficiency

Tools

Adobe Premiere Pro

Photoshop

Job description

You'll join Hita, a new design-led boutique hotel being developed in Are Guling, Lombok, as a creative, hands-on content creator. This role is for someone with a good eye for design, a passion for visual storytelling and the ability to turn creative ideas into engaging digital content. You'll help shape how people discover Hita, capturing the design process, the local environment and the experiences being created. You'll work closely with the founders and creative team to develop ideas, produce visual content and build a distinctive brand presence.

Key responsibilities

• Develop creative ideas for digital content and help shape Hita's online presence
• Film and edit Reels, Stories and other short-form videos from concept to completion
• Capture photography of architecture, interiors, the construction journey, local culture and experiences around Lombok
• Write engaging English captions and communicate Hita's story clearly
• Maintain a consistent visual style and editorial direction across digital channels
• Help plan creative campaigns to build awareness and anticipation ahead of opening
• Monitor content performance and use audience insights to improve future content
• Work closely with the founders, architects and creative team to bring ideas to life

About you

• At least 3 years of relevant professional experience in content creation, digital media, social media or a related creative field
• Must be able to independently film and edit short-form videos, from initial concept through to final edit
• Strong spoken and written English
• A strong understanding of digital content and what makes people stop, watch and engage
• A good eye for design, photography, composition and visual storytelling
• A creative, proactive mindset and the confidence to work independently
• The ability to translate a brand's personality into engaging, authentic content
• An understanding of how to create content that feels genuine and considered, rather than overly promotional
• Someone who brings ideas to the table rather than simply waiting for direction
• Must be able to work from the office in Kuta, Lombok

About us

Hita is a new, design-led boutique hotel being developed in Are Guling, Lombok. We're creating something that sits somewhere between a boutique hotel, a creative retreat and a place to simply play, explore and reconnect. The brand is warm, curious, creative and quietly confident, with a strong focus on thoughtful design, local culture and meaningful experiences. We want to create content that sparks curiosity and gives people a feeling for Hita before they even arrive. We're not interested in generic hotel marketing or content created just to follow trends.