Digital Content Specialist | Interior Design Studio

PT BALI DESAIN SOLUSI; Denpasar Barat; On-site; IDR 66,960,000 - 133,920,000; Full time

Benefits offered by this job

Competitive compensation package

Professional development opportunities

Creative, collaborative work culture

Job summary

PT Bali Desain Solusi, an interior design studio in West Denpasar, Bali, seeks a Digital Content Specialist to craft visual and written content that showcases design work and engages audiences across platforms. You will drive digital storytelling, manage social channels, and optimize content for search and engagement.

You will collaborate with the design team to translate project details into compelling narratives, monitor performance, and stay ahead of digital marketing trends in the design

Qualifications

• 3-5 years of professional experience in digital content creation, digital marketing or social media management, ideally within the design, architecture, hospitality or creative industries.
• Proven expertise in content creation across multiple formats including photography, videography, graphic design and written copy.
• Strong proficiency with CMS, social media management tools and design software such as Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom)
• Advanced knowledge of social media platforms and their algorithms, with demonstrable success in growing follower bases and increasing engagement rates
• Solid understanding of search engine optimisation (SEO) principles and ability to create SEO-optimised content

Responsibilities

• Create, curate and manage high-quality visual content including photography, videography and graphic design assets that showcase interior design projects and portfolio work
• Develop and execute engaging content strategies across digital platforms including social media, website, blog and email marketing campaigns
• Write compelling copy and descriptions for design projects, service offerings and brand storytelling that resonates with target audiences
• Manage social media accounts, including content scheduling, community engagement and performance monitoring across platforms such as Instagram, Facebook, LinkedIn and TikTok
• Optimise content for search engines (SEO) to improve organic visibility and drive qualified traffic to digital channels
• Collaborate with design team members to understand project details and translate them into engaging digital narratives
• Analyse content performance metrics and provide insights to inform future content strategy and optimisation efforts
• Maintain consistency in brand voice, visual identity and messaging across all digital touchpoints
• Support paid digital advertising campaigns including ad copywriting, creative oversight and performance tracking
• Stay current with digital marketing trends, social media algorithm changes and best practices in content creation within the design industry

Skills

Photography

Videography

Graphic design

Content strategy

SEO

CMS

Social media management

Adobe Creative Suite

English & Indonesian

Tools

Adobe Creative Suite

CMS

Google Analytics

Job description

Digital Content Specialist | Interior Design Studio

About the role PT Bali Desain Solusi is seeking a talented Digital Content Specialist to join our Interior Design Studio based in West Denpasar, Bali. This is a full-time position that plays a crucial role in building and maintaining our digital presence across all platforms. As Digital Content Specialist, you will be responsible for creating compelling visual and written content that showcases our design work, engages our target audience, and drives business growth through strategic digital marketing initiatives. This role is essential to our mission of elevating our brand presence in the competitive interior design market and connecting with clients seeking innovative design solutions.

Key responsibilities

Create, curate and manage high-quality visual content including photography, videography and graphic design assets that showcase interior design projects and portfolio work

Develop and execute engaging content strategies across digital platforms including social media, website, blog and email marketing campaigns

Write compelling copy and descriptions for design projects, service offerings and brand storytelling that resonates with target audiences

Manage social media accounts, including content scheduling, community engagement and performance monitoring across platforms such as Instagram, Facebook, LinkedIn and TikTok

Optimise content for search engines (SEO) to improve organic visibility and drive qualified traffic to digital channels

Collaborate with design team members to understand project details and translate them into engaging digital narratives

Analyse content performance metrics and provide insights to inform future content strategy and optimisation efforts

Maintain consistency in brand voice, visual identity and messaging across all digital touchpoints

Support paid digital advertising campaigns including ad copywriting, creative oversight and performance tracking

Stay current with digital marketing trends, social media algorithm changes and best practices in content creation within the design industry

What we're looking for

3-5 years of professional experience in digital content creation, digital marketing or social media management, ideally within the design, architecture, hospitality or creative industries

Proven expertise in content creation across multiple formats including photography, videography, graphic design and written copy

Strong proficiency with content management systems (CMS), social media management tools and design software such as Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom)

Advanced knowledge of social media platforms and their algorithms, with demonstrable success in growing follower bases and increasing engagement rates

Solid understanding of search engine optimisation (SEO) principles and ability to create SEO-optimised content

Excellent written and verbal communication skills in English and Indonesian, with ability to write in diverse styles and tones

Demonstrated ability to manage multiple projects simultaneously whilst maintaining high quality standards and meeting tight deadlines

Strong visual eye with understanding of design principles, aesthetics and the ability to appreciate and communicate quality interior design work

Experience with analytics tools (Google Analytics, social media insights) and ability to interpret data to inform content decisions

Creative mindset with ability to develop original concepts and think strategically about content strategy

Experience with video editing and production is highly desirable

Familiarity with interior design, architecture or real estate marketing is beneficial but not essential

What we offer

We are committed to supporting our team members with benefits and opportunities that enhance both professional growth and work-life balance. We offer competitive compensation packages, ongoing professional development opportunities to stay current with digital marketing trends, and a collaborative work environment where creativity is valued and encouraged. Working within our dynamic interior design studio, you will have the opportunity to showcase beautiful design work and build meaningful connections with our audience. We provide a supportive team culture where your contributions are recognised and your ideas are heard. Additionally, our West Denpasar location offers a vibrant creative community and the opportunity to work within Bali's thriving design industry.

About us

PT Bali Desain Solusi is an innovative interior design studio based in West Denpasar, Bali, dedicated to creating exceptional design solutions that transform spaces. With a passion for quality craftsmanship and contemporary design aesthetics, our team works with residential, commercial and hospitality clients to bring their visions to life. We pride ourselves on our creative expertise, attention to detail and commitment to client satisfaction. Our studio is built on values of innovation, collaboration and excellence, and we are expanding our capabilities to strengthen our digital presence and reach clients seeking premium design services.