Content Strategist

Boleh Dicoba Digital; Kota Bandung; Hybrid; IDR 200,880,000 - 334,800,000; Part time

Job summary

Boleh Dicoba Digital in Bandung is seeking a skilled Content Strategist to lead content strategy, pillars, and cross-platform messaging. You will develop monthly content plans, coordinate with Content Creators, Designers, and Videographers, and ensure on-brand tone across channels.

The role demands strong analytics, proven ability to translate data into actionable content improvements, and comfortable working in a hybrid setup with weekly onsite meetings at the client’s office.

Qualifications

• 2-4 years of experience in Content Strategy and/or Social Media roles.
• Strong understanding of end-to-end social media workflows.
• Solid analytical and strategic thinking skills.
• Excellent communication skills with strong coordination and organizational abilities.
• Experience handling healthcare, corporate, or regulated-industry brands is a plus.
• Familiar with project-based or retainer brand management and basic performance metrics (reach, engagement, CTR), including TikTok & Instagram ecosystems.
• Willing to work in a hybrid setup and attend onsite at the client’s office once a week.
• Willing to work under a project-based contract arrangement.

Responsibilities

• Develop content strategy and content pillars aligned with brand objectives.
• Create monthly content plans and campaign narratives.
• Adjust content strategy based on audience insights, performance data, and brand needs.
• Ensure consistency in tone of voice and key messaging across platforms.
• Manage social media accounts end-to-end, including planning, scheduling, and publishing.
• Write captions, CTAs, and basic copy tailored to each platform.
• Coordinate with Content Creators, Designers, and Videographers to execute content.
• Attend weekly onsite meetings for alignment, briefing, and evaluation.
• Oversee content workflow from ideation, production, publishing, to reporting.
• Prepare performance reports and provide optimization recommendations based on data and feedback.

Skills

Content Strategy

Social Media

Analytical thinking

Communication

Coordination

Organizational abilities

Tools

TikTok

Instagram

Job description

• Develop content strategy and content pillars aligned with brand objectives.
• Create monthly content plans and campaign narratives.
• Adjust content strategy based on audience insights, performance data, and brand needs.
• Ensure consistency in tone of voice and key messaging across platforms.
• Manage social media accounts end-to-end, including planning, scheduling, and publishing.
• Write captions, CTAs, and basic copy tailored to each platform.
• Coordinate with Content Creators, Designers, and Videographers to execute content.
• Attend weekly onsite meetings for alignment, briefing, and evaluation.
• Oversee content workflow from ideation, production, publishing, to reporting.
• Prepare performance reports and provide optimization recommendations based on data and feedback.

Requirements

• 2-4 years of experience in Content Strategy and/or Social Media roles.
• Strong understanding of end-to-end social media workflows.
• Solid analytical and strategic thinking skills.
• Excellent communication skills with strong coordination and organizational abilities.
• Experience handling healthcare, corporate, or regulated-industry brands is a plus.
• Familiar with project-based or retainer brand management and basic performance metrics (reach, engagement, CTR), including TikTok & Instagram ecosystems.
• Willing to work in a hybrid setup andattend onsite at the client’s office once a week.
• Willing to work under aproject-based contractarrangement.