Socmed Specialist

PT Mahakarya Sukses Indonesia; Jakarta Utara; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

PT Mahakarya Sukses Indonesia is seeking a proactive Social Media Manager in Jakarta to lead content planning, creation, and community engagement across Instagram, TikTok, LinkedIn, YouTube, and X/Twitter. You will analyze performance, manage paid campaigns, collaborate with creators, and produce weekly reports to optimize strategies.

The ideal candidate will edit photos/videos, write copy, and stay on trend with algorithms while driving follower growth.

Qualifications

• Experience with content planning and social media strategy.
• Proficiency in photo and video editing software.
• Knowledge of social media analytics and KPI tracking.
• Ability to manage community engagement and respond to audience interactions.
• Experience with paid social advertising platforms.
• Ability to collaborate effectively with creative teams.

Responsibilities

• Develop monthly and weekly content calendars aligned with business objectives and brand voice.
• Research trending topics, hashtags, viral content, and creative ideas across various platforms.
• Create interactive content concepts (Reels, TikTok, Carousel, Story) to increase reach and engagement.
• Write scripts, storyboards, and copy for captions, images, and videos.
• Perform simple photo and video editing using CapCut, Canva, Adobe Premiere, or Photoshop.
• Collaborate with Graphic Designers, Videographers, and Content Creators for high-quality visual execution.
• Upload content consistently across all social media channels.
• Respond actively and responsively to comments, direct messages, and follower interactions.
• Monitor and analyse content performance using native analytics or social media tools.
• Track Key Performance Indicators including Engagement Rate, Reach, Impressions, Follower Growth, and Click-Through Rate.
• Prepare weekly and monthly reports with evaluation and recommendations for content strategy improvement.
• Manage basic to intermediate paid advertising campaigns (Meta Ads, TikTok Ads) as needed.
• Manage collaborations with KOLs and Influencers, including sourcing, negotiation, briefing delivery, and campaign evaluation.

Skills

Content planning

Social media strategy

Editing (photo/video)

Analytics tracking

Paid advertising

Team collaboration

Tools

CapCut

Canva

Adobe Premiere

Photoshop

Job description

This role involves comprehensive social media management, including content planning, creation, community engagement, performance analysis, and paid advertising oversight across multiple platforms such as Instagram, TikTok, LinkedIn, YouTube, and X/Twitter.

Key responsibilities

• Develop monthly and weekly content calendars aligned with business objectives and brand voice
• Research trending topics, hashtags, viral content, and creative ideas across various platforms
• Create interactive content concepts (Reels, TikTok, Carousel, Story) to increase reach and engagement
• Write scripts, storyboards, and copy for captions, images, and videos
• Perform simple photo and video editing using tools such as CapCut, Canva, Adobe Premiere, or Photoshop
• Collaborate with Graphic Designers, Videographers, and Content Creators for high-quality visual execution
• Upload content consistently across all social media channels
• Respond actively and responsively to comments, direct messages, and follower interactions
• Monitor and analyse content performance using native analytics or social media tools (Sprout Social, Hootsuite, Meta Business Suite)
• Track Key Performance Indicators including Engagement Rate, Reach, Impressions, Follower Growth, and Click-Through Rate
• Prepare weekly and monthly reports with evaluation and recommendations for content strategy improvement
• Manage basic to intermediate paid advertising campaigns (Meta Ads, TikTok Ads) as needed
• Manage collaborations with KOLs and Influencers, including sourcing, negotiation, briefing delivery, and campaign evaluation

About you

• Experience with content planning and social media strategy
• Proficiency in photo and video editing software
• Knowledge of social media analytics and KPI tracking
• Ability to manage community engagement and respond to audience interactions
• Experience with paid social advertising platforms
• Ability to collaborate effectively with creative teams