Content Management Dept Head

PT Inti Citra Agung (Optik Melawai); Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Inti Citra Agung (Optik Melawai) in Jakarta seeks a seasoned Content Management Department Head to shape our marketing communications and content strategy. You will lead multi-channel content creation, maintain brand consistency, and collaborate with marketing, sales, and customer service teams.

You will oversee calendars, budgets, and performance analytics while mentoring a skilled team. This role reports directly to senior management and supports a growing optical retail brand.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum 5 years in content management or marketing communications, with 3+ years in leadership.
• Proven ability to develop and execute multi-channel content strategies.
• Strong understanding of digital marketing, social media, and online distribution.
• Excellent written and verbal English and Indonesian communications.
• Proven leadership, mentoring, and people-management skills.
• Strong project management and organizational abilities.

Responsibilities

• Lead and manage the content management department and mentor the team.
• Develop and implement a comprehensive content strategy aligned with marketing goals.
• Oversee creation, editing, and publication across digital, social, print, and campaigns.
• Ensure brand consistency in messaging, tone, and visuals across channels.
• Manage content calendars, timelines, and cross-functional collaboration.
• Monitor content performance and report engagement, reach, and impact.
• Establish content guidelines, style, and QA processes.
• Stay updated on content trends and innovative formats.
• Manage departmental budgets and resource allocation.
• Drive customer engagement through strategic content development.

Skills

Leadership

Content strategy

Digital marketing

CMS

Project management

Team development

Analytical skills

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

CMS

Digital marketing tools

Job description

About us

PT Inti Citra Agung, operating as Optik Melawai, is a leading optical retailer in Indonesia with a strong presence across Jakarta and beyond. We are committed to delivering exceptional customer experiences and innovative solutions in the optical and eyewear industry. Our brand is built on quality, trust, and a passion for helping customers see the world more clearly. We pride ourselves on our professional team, customer-centric approach, and commitment to excellence in everything we do.

About the role

We are seeking an experienced and strategic Content Management Department Head to lead our content management function at PT Inti Citra Agung (Optik Melawai) in Jakarta. This is a full-time position that plays a pivotal role in shaping our marketing communications strategy and ensuring consistent, compelling content across all customer touchpoints. As Department Head, you will oversee the development, creation, and distribution of high-quality content that strengthens our brand identity, engages our audience, and drives business objectives. This position offers significant strategic importance, reporting directly to senior management and collaborating closely with marketing, sales, and customer service teams to ensure integrated communications excellence.

Key responsibilities

• Lead, develop, and manage the content management department, and mentoring team members to ensure high performance and professional growth
• Develop and implement a comprehensive content management strategy aligned with company objectives and marketing goals
• Oversee the creation, editing, and publication of content across multiple channels, including digital platforms, social media, print materials, and promotional campaigns
• Ensure consistency in brand messaging, tone, and visual identity across all content and communications
• Manage content calendars and project timelines to ensure timely delivery of all communications materials
• Collaborate with marketing, sales, and product teams to understand business priorities and translate them into compelling content
• Monitor content performance metrics and provide regular reporting on engagement, reach, and effectiveness
• Establish and maintain content guidelines, style standards, and quality assurance processes
• Stay current with industry trends, best practices, and emerging content formats to keep our communications innovative and competitive
• Manage content budgets and allocate resources efficiently across departmental initiatives
• Lead initiatives to enhance customer engagement through strategic content development and distribution

What we're looking for

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• Minimum 5 years of professional experience in content management, marketing communications, or a similar role, with at least 3 years in a leadership or supervisory capacity
• Proven expertise in developing and executing content strategies across multiple channels and platforms
• Strong understanding of digital marketing, social media, and online content distribution platforms
• Excellent written and verbal communication skills in Indonesian and English
• Demonstrated ability to lead, motivate, and develop team members
• Strong project management and organisational skills with the ability to manage multiple projects simultaneously
• Knowledge of content management systems (CMS) and digital marketing tools
• Creative thinking with a data-driven approach to content development and performance optimisation
• Understanding of the retail or optical industry is advantageous but not essential
• Proficiency with design and multimedia tools is a plus
• Strong analytical skills and experience with content performance metrics and analytics