Senior Content Lead

PT Derajat Utama Kreasi; Tangerang Selatan; On-site; IDR 120,000,000 - 260,000,000; Full time

Job summary

PT Derajat Utama Kreasi is seeking aSenior Content Creator in Tangerang Selatan, Indonesia. You will shape ideas with the Creative Director and Art Director, develop narratives, and deliver campaigns, branding projects, and digital content across formats.

You will lead and mentor junior team members, ensure quality, and translate briefs into impactful content. Strong storytelling in Indonesian (and English copy) is essential, with hands-on Canva/CapCut skills and solid project management.

Qualifications

• 3-5 years in content, copywriting, brand comms, or related roles.
• Strong writing and storytelling in Bahasa Indonesia; English copy is a plus.
• Strategic thinking linking brief, audience and insights.
• Able to adapt ideas across brands, audiences, formats.
• Hands-on with basic visuals and short-form video tools (Canva/CapCut).
• Experience guiding, reviewing or mentoring junior team members.
• Strong organization and ability to manage multiple assignments.
• Proactive and adaptable, balancing strategy with execution.
• A portfolio demonstrating writing and content creation.

Responsibilities

• Collaborate with Creative and Art Directors to shape the project approach.
• Turn briefs and insights into clear content narratives and ideas.
• Work with Growth & Performance data analyst to interpret insights as needed.
• Develop content outputs for campaigns, branding and digital formats.
• Write copy and create scripts, captions, articles, presentations.
• Create basic visuals and short-form videos when required.
• Guide and review junior content team members with constructive feedback.
• Ensure content meets project objectives with the broader team.

Skills

Content creation

Copywriting

Storytelling

Strategic thinking

Mentoring juniors

Project management

Canva

CapCut

Portfolio

Tools

Canva

CapCut

Job description

We’re looking for a versatile Senior Content Creator to join our creative-led, strategy-informed team. Working closely with the Creative Director and Art Director, you’ll help shape the thinking behind the work, develop content narratives, and bring ideas to life across campaigns, brand communications, branding projects, and digital content in different formats.

You’ll take content from idea to execution, while also guiding junior content team members and helping maintain the quality of our work.

Key Responsibilities

• - Collaborate with the Creative Director and Art Director to shape the creative and communication approach for each project.
• - Turn briefs, audience understanding, and relevant insights into clear content narratives and ideas.
• - Work with the Growth & Performance team’s data analyst to gather or interpret relevant data and insights when needed.
• - Develop ideas and content outputs for campaigns, brand communications, branding projects, and digital content across formats.
• - Write copy and create content materials such as scripts, captions, articles, presentations, and other project-related outputs.
• - Create basic visuals and short-form videos independently when the project calls for it.
• - Guide and review the work of junior content team members, providing clear and constructive feedback.
• - Work with the wider team to bring ideas to life and ensure the content meets the project’s objectives.

Requirements

• - Around 3-5 years of experience in content, copywriting, brand communication, or a related role. Agency experience is a plus.
• - Strong writing and storytelling skills in Bahasa Indonesia; comfortable working with English copy too.
• - Strategic thinking: able to connect the brief, audience, and available insights to a relevant content approach.
• - Able to adapt ideas for different brands, audiences, communication objectives, and formats.
• - Hands-on ability to create basic visual content and short-form videos using tools such as Canva, CapCut, or similar.
• - Experience guiding, reviewing, or mentoring junior team members.
• - Good organisation and project management skills, with the ability to manage multiple assignments.
• - Proactive, adaptable, and comfortable moving between strategic thinking and hands‑on execution.
• - A portfolio that demonstrates both strong writing and content creation.

Bonus points: Experience developing campaign ideas or contributing to branding projects and digital content across different formats.