Head of Content Management & Brand Strategy

PT Inti Citra Agung (Optik Melawai); Jakarta Pusat; Vor Ort; IDR 180.000.000 - 300.000.000; Vollzeit

Zusammenfassung

PT Inti Citra Agung (Optik Melawai) in Jakarta seeks a seasoned Content Management Department Head to shape our marketing communications and content strategy. You will lead multi-channel content creation, maintain brand consistency, and collaborate with marketing, sales, and customer service teams.

You will oversee calendars, budgets, and performance analytics while mentoring a skilled team. This role reports directly to senior management and supports a growing optical retail brand.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum 5 years in content management or marketing communications, with 3+ years in leadership.
• Proven ability to develop and execute multi-channel content strategies.
• Strong understanding of digital marketing, social media, and online distribution.
• Excellent written and verbal English and Indonesian communications.
• Proven leadership, mentoring, and people-management skills.
• Strong project management and organizational abilities.

Aufgaben

• Lead and manage the content management department and mentor the team.
• Develop and implement a comprehensive content strategy aligned with marketing goals.
• Oversee creation, editing, and publication across digital, social, print, and campaigns.
• Ensure brand consistency in messaging, tone, and visuals across channels.
• Manage content calendars, timelines, and cross-functional collaboration.
• Monitor content performance and report engagement, reach, and impact.
• Establish content guidelines, style, and QA processes.
• Stay updated on content trends and innovative formats.
• Manage departmental budgets and resource allocation.
• Drive customer engagement through strategic content development.

Kenntnisse

Leadership

Content strategy

Digital marketing

CMS

Project management

Team development

Analytical skills

Ausbildung

Bachelor's degree in Marketing/Communications/Journalism

Tools

CMS

Digital marketing tools

Jobbeschreibung

PT Inti Citra Agung (Optik Melawai) in Jakarta seeks a seasoned Content Management Department Head to shape our marketing communications and content strategy. You will lead multi-channel content creation, maintain brand consistency, and collaborate with marketing, sales, and customer service teams.

You will oversee calendars, budgets, and performance analytics while mentoring a skilled team. This role reports directly to senior management and supports a growing optical retail brand.